Paid Social Media Planner/Strategist
Vacancy expired!
Paid Social Media Planner/Strategist
Job Description
As a Paid Social Media Planner/Strategist, you will be responsible for tactical media planning and campaign activation for a variety of client accounts and projects, mainly for Facebook/Instagram. This role is ideal for someone who is tenured in omnichannel campaign execution and strategy for e-commerce clientele, has experience with ads managers and data platforms, and is an expert in client relationship management and problem-solving. The ideal candidate should be proactive in nature and a critical thinker.
This position is fully remote, but may require some in-person meetings and will involve regular weekly and monthly calls.
WHAT YOU’LL DO
50/50 daily split of paid media campaign strategy/planning and execution
Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads
Manage and oversee paid media campaigns, including paid social media platforms (and PPC/Email campaigns - can be untrained if needed)
Closely and effectively manage and optimize campaign pacing (flighting, spend/budgets, goals/sales)
Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
Analyze results and performance via data analysis
Compile, organize and present campaign results, findings, and key takeaways to clientele
Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion
Proactively grow and nurture client goals to scale spend and test emerging platforms
Qualifications
QUALIFICATIONS
Required:
2-3 years of experience in digital marketing and advertising
Knowledge of Facebook and Instagram Ads
Knowledge of Snapchat, Twitter, Pinterest, TikTok ads a plus
Google Ads & Analytics Certification a plus
Broad range of experience in multiple advertising channels, including but not limited to:
Forecasting and opportunity/gap analysis
Campaign management tools
Demonstrated advanced paid media knowledge
Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client
Research tools/competitive analysis
Budget/pacing and billing
Demonstrated understanding of integrated media, client scope and industry trends
Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and vertical communication
Ability to follow up on tasks to ensure deadlines are hit across many projects at once
Highly strategic and able to balance long term strategy with short term results
Deeply analytical with a bias for action
Ability to dissect data and draw insights that drive the business forward
Natural leader with ability to motivate, coach and drive teams forward
Additional Information
BENEFITS
Unlimited PTO policy, so you can take some time off to recharge
Flexible work schedule - integrate work with your life instead of the other way around
Remote: avoid the stress and hassle of a commute and raise your productivity
Raise your game: work with highly driven individuals and grow professionally and personally
Vacancy expired!