Product Analyst

Role-Product AnalystLocation-San Bruno CAResponsibilities• Provide optimization recommendations to the campaign management team• Develop and iterate on best practices for channel optimization• Level 1 troubleshooting and technical support for WMG advertisers and ad campaigns.• Create documentation and SOPs• Evaluate and make decisions on campaign performance and marketplace opportunities.• Dive into investigations and communicate outcomes to management and leadership teams.• Thoroughly review IOs through order management system & effectively communicate any discrepancies/recommendations with Campaign Management team.• Assisting with trafficking ad campaignsMinimum Requirements• 3-4 years of experience in Digital Ad Ops, Media Buying, or Analytics• Bachelor's degree or related work experience• A great depth of understanding on the online advertising industry: desktop, mobile (web/in-app), and video• Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, pageviews, visits, referrers, viewabililty, demo comps, ROAS, etc.• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines• Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/ reporting.• Comfortable working with large data sets using a variety of tools• Experience with Google Ad Manager (DFP)• Strong verbal and written communication skills• Passion for digital media and advertising technology