Digital Operations Associate

Summary:Responsible for implementation and maintenance of the HCP website and driving CRM campaigns execution. Collaborates with IT and manages development effortsMain Responsibilities ?Responsible for coordinating web operations and ongoing maintenance of HCP website ?Responsible for web & CRM content management, routing, approvals and ensuring it is brand, legal and regulatory compliant?Ensure proactive troubleshooting and fixing site health issues?Collaborate with cross-functional teams to maximize reach of web content efforts and ensure alignment across channels and teams?Monitor web analytics KPIs, pull reports & synthesize data?Responsible for driving campaign execution, A/B testing email campaigns, improve automation efficiency and operationalize strategy?Work to refine and optimize Marketo forms, email and landing page templates ?Implement marketing automation best practices and ensure end-to-end testing of programs prior to launch ?Assist in database maintenance and hygiene within Marketo/SalesForce Marketing Cloud Qualifications?3-4 years experience with web management?Some experience in CRM platform preferably Marketo, SalesForce Marketing Cloud?BA/BS degree required?Background with web analytics, PPC, SEO/SEM tools, email analytics?Knowledge of HTML, CSS, JavaScript preferred ?Ability to manage multiple priorities with a variety of stakeholders ?Organized and data oriented with great attention to detail?Background in digital marketing required and some experience in web design and marketing automation a plus ?Excellent communication & interpersonal skills