20 Apr
Google Analytics 360/ marketing analytics analyst
Vacancy expired!
- Develop and maintain high data integrity instrumentation and automated reporting for each web property that illuminates traffic, consumer engagement, and conversion opportunities.
- Through ad hoc analysis, identify and help prioritize consumer delight and business impact opportunities.
- Identify and quantify opportunities to deliver consumer delight and business impact gains via data and analytics.
- Effectively collaborate with product managers, designs, program managers, and engineers to realize impact and support the web properties growth.
- Track consumer interactions across touchpoints so that we can deliver a personalized experience that optimizes consumer and business results.
- Develop and maintain data products that deliver significant consumer and business value.
- Design, instrument, execute and share findings on A/B tests (new features, messaging changes, flow changes, etc.)
- Analyze consumer experience and journey through acquisition and product funnels to inform future tests and product development.
- Develop standardized methodology to tag and track visitors across various sites for streamlined and consistent measurement
- Partner with other channel managers to understand cross-channel interaction, measure attribution and develop testing strategies
- Conduct large scale analyses, with ownership through all stages: understand business goals and strategies, formulate analytic approach, perform data extraction, exploration, and transformation, and translate results into actional items for the business team.
- Leverage deep hands-on technical skills to produce analyses in various topics including, but not limited to, customer segmentation, campaign performance and return on investment
- Collaborate with cross-functional stakeholders to develop structured data models that allow the creation of insights and dashboards
- Develop reporting with consistent definitions, KPIs and take-aways in a reliable and timely manner.
- 8+ years of hands-on analytic experience in a product, growth or marketing analytics function for a consumer facing internet or app company. Financial services industry experience is nice to have.
- experience with GA360 and SQL
- Proven track record of delivering significant gains in consumer delight and business impact through actionable, analytics insights for a mid-large sized business.
- Experience partnering with data engineering to develop high data integrity, automated reporting and insightful ad-hoc analyses that illuminate traffic volume, consumer engagement, funnel interaction, conversion rates opportunities within acquisition and product flows
- Extensive experience in measuring online and offline marketing strategy using various methodologies such as incrementality, attribution and cross-channel interaction
- Experience in an e-commerce environment utilizing campaign and site data to evaluate ROI and profitability
- Strong hands-on experience and proficiency in SQL, Excel, and Tableau or equivalent BI tool
- Strong understanding on how data should be captured, stored and structured in data warehousing environment for various products and services
- Adept at presenting insights to diverse groups of audience (Executives, engineers, product managers, operations, etc.)
- Executor with solid business judgment who owns the outcome while maintaining a humble, collaborative spirit.
- Bachelor’s degree from a top tier university in a quantitative field such as Mathematics, Statistics, Engineering, Computer Science, Econometrics or equivalent.
- Experience developing impactful data products is a plus.
Vacancy expired!