21 Apr
Digital Marketing Manager (Santa Clara, CA)
Vacancy expired!
- Build a cohesive, strategic digital marketing plan to create demand and grow the pipeline
- Develop and execute, and monitor and optimize paid search, display, content syndication, digital media, and other programs
- Collaborate with marketing team members to maintain a data-first approach to continually measure and optimize performance, improve conversation rates, and increase ROI on our marketing spend
- Monitor and analyze website and landing page traffic, and provide regular reporting on conversation and campaign effectiveness
- Conduct ongoing competitive research to help inform digital strategies
- 3+ years of Digital Marketing Campaign/Ad Campaigns program management in B2B High Tech companies
- Experience running large scale programs and complex stakeholder relationships
- Experience within the digital advertising landscape and related technologies
- Familiarity with Google Campaign Manager, DV360, SA360, Demandbase, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
- Comfort with business analytics and producing data-driven insights and reporting
- Bachelors degree
Vacancy expired!