21 Apr
Paid Search Specialist
Vacancy expired!
Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote's success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.
Job Summary As a SelectQuote Search Engine Marketing Specialist, you are passionate about the ever changing digital media landscape. We are looking for someone who is knowledgeable in digital media outlets including paid search, display, mobile, social, as well as emerging media and new technology platforms. The best fit for this position is someone who is competitive and loves learning, improving and challenging themselves every day.This position is responsible for the execution and day-to-day management of online Pay-Per-Click (PPC) marketing initiatives for SelectQuote, one of the country's preeminent national insurance brokerages. This includes managing multiple paid search campaigns with multimillion dollar budgets. All digital campaigns are dedicated to generating high quality leads for a fast growing team of insurance agents while meeting aggressive marketing performance and ROI goals. Responsibilities- Day-to-day management of paid search and other cost per click bid platforms, including bid management, testing and targeting strategy
- Ongoing focus on improving paid search performance metrics while maximizing volume and overall opportunity
- Manage and create testing plans for landing pages, ad copy, bid strategies and automation to maximize form conversion and improve cost per lead, cost per policy and revenue
- Work with digital marketing analysts to evaluate campaign performance and recommend optimizations
- Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
- Participate as a thought-leader by sharing knowledge and best practices with the digital marketing team, division leadership and business unit teams
- Collaborate with division leaders and others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals
- Highly knowledgeable PPC; expert in Google Ads and Bing Ads
- Experienced with online monitoring and tracking tools, including Google Analytics
- Highly analytical with the ability to analyze and understand large sums of data
- Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
- Excellent oral and written communication skills
- Strong organizational and time management skills with the ability to multitask
- Highly motivated, resourceful and self-directed with the ability to deliver under pressure
- Exceptional attention to detail, while seeing trends, themes and macro-impacts
- Strong knowledge base of the overall online and digital marketing realm and best practices
- High degree of intellectual curiosity
- 2-3 years' experience managing PPC and other digital media campaigns required, 3+ years' experience preferred
- Bachelor's degree in marketing, business administration or related field preferred
- Highly proficient with Microsoft Excel
- Google Ads and Bing Ads certification preferred
- Experience managing ROI driven campaigns, with measurement that extends past lead cost
- Experience with lead generation and form best practices preferred
Vacancy expired!