Digital Marketing Lead

Job Description

The digital marketing lead is responsible for supporting, deploying and implementing marketing initiatives to accelerate lead generation while also improving brand presence and product adoption. As a client-facing role, you will help craft the overall strategy for both paid and unpaid marketing platforms to help raise awareness for clinical trials and help boost patient enrollment through a variety of means.

• Manage AdWords, social media campaigns, and other paid channels
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results
• Build basic lead pages
• Craft reports

Qualifications

We are looking for acandidate that is innovative, tech-savvy, data-driven, and has significant experience in handling both paid and unpaid marketing platforms.

• 3 years of experience in Digital Marketing or a similar position preferred
• Relevant Bachelor’s degree preferred, or on-site experience
• Proven experience building campaign strategies from scratch
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data

Additional Information

If you feel it is time to make your skills and knowledge visible within a growing company with true focus on its people, then PSI is the right choice for you. You will lead dedicated startup teams and work closely with cross-functional experts to drive your startup projects forward.