Marketing Coordinator

Marketing Coordinator

Jing Culture & Commerce is looking for a creative, culturally-engaged, and media-savvy Marketing Coordinator to assist in various branding and marketing initiatives. The ideal candidate is a skilled originator with a track record of unlocking marketing and content opportunities for media and digital publishing sites. You are extremely detail-oriented and able to see projects through from inception to completion. This position is ideal for a recent graduate with a passion for the arts, culture, and creative technologies, and an understanding of the digital publishing landscape. The successful candidate will work closely with the Jing Culture & Commerce team in our editorial and marketing efforts.

What you’ll do

• Research, collect and report on current industry trends and happenings
• Brainstorm and execute editorial and marketing initiatives to further expand our audience base
• Explore additional business and editorial opportunities with new partners such as co-

publishing whitepapers and reports, content partnerships, webinars and more.

• Develop a robust pipeline and database of qualified prospects from the global cultural community (digital agencies, creative agencies, media companies, museums, cultural institutions)
• Oversee our weekly newsletter campaigns as well as performance reporting
• Develop tests of messaging, subject lines, and calls to action to review for effectiveness.
• Manage email lists in alignment with best practices in data management and develop strategies for list growth, including approaches for data capture, both high- and low-tech.

• Assist in the creation of banners, infographics, illustrations for marketing needs
• Manage Jing Culture & Commerce Events Calendar and develop a calendar of events for the 2021 year
• Work with the team to develop goals and track internal KPIs for benchmarking and optimization, including for internal reporting and optimizing future campaigns.

Required Competencies/Skills:

• 2-3 years of digital marketing experience at a museum, media, or agency environment.
• Experience planning and running email campaigns on MailChimp; template customization in HTML, CSS
• Experience with WordPress or the equivalent
• Analytical skills with ability to generate metrics reports using Google Analytics.
• Knowledge of search engine page rankings; experience using tools such as Google Search Console, Yoast SEO
• Graphic design experience is a plus
• Social media experience is a plus
• Passion for art, and transforming the art industry through innovation

About Jing Culture & Commerce

Jing Culture & Commerce is the go-to source for the latest on strategies, technologies, and solutions in the cultural sphere—museum innovations in digital revenue generation, arts organizations’ experiments in engaging new audiences, agencies and destination marketing organizations (DMOs) leveraging new insights on visitor data, and more.

Jing Group, which includes Jing Daily, China Film Insider, and Jing Travel, is a leading trade publication network that covers the China luxury, entertainment and travel markets.

Job Type: Full-time

Pay: $36,462.00 - $69,076.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 1 year (Required)
• Marketing: 1 year (Required)

Work Location:

• One location

Company's website:

• jingculturecommerce.com

Work Remotely:

• Temporarily due to COVID-19

COVID-19 Precaution(s):

• Remote interview process