17 May
Senior Manager Marketing Research and Analytics
New Jersey, Madison , 07940 Madison USA

Vacancy expired!

About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

CNS MABI: Marketing Research and Analytics, Senior Manager

  • based on candidate's experience, will determine grade level.

As an integral part of the CNS MABI team, this individual will play an important role in driving continued growth of our CNS brands. This individual will closely collaborate with internal stakeholders from Brand Marketing, Medical Affairs, Sales, Market Access, Patient Services, and Finance/ Forecasting to conduct custom primary as well as secondary market research and data analytics that identify commercial opportunities and threats, support the development of strategies and tactics, provide data analytics support, and provide thought leadership to internal stakeholders.

YOU ARE more than just a title, YOU ARE…

  • A Strategic Advisor – Responsible for providing evidence-based, strategic guidance for brand and senior management on assigned CNS brands
  • A Data-Driven Decision-Maker – Ensure that marketing and business decision-making is supported by timely, accurate and cost-effective data and analysis
  • An Industry Expert – Maintain a vigilant watch over the health of assigned brands, alerting brand management of emerging commercial opportunities and threats
  • Cross-Functional Leader – Serve as a consultative business partner to the integrated brand team by providing fact-based insights

YOU WILL:

  • Lead primary and secondary market research, competitive intelligence and business analyses to achieve business goals
  • Anticipate business needs and lead primary and secondary market research and tracking/reporting for the CNS brands
  • Possess a well-versed understanding of custom research methodologies and is highly proficient at supplier/stakeholder management, leading research programs to deliver compelling strategic and tactical insight
  • Demonstrate awareness, use and integration of secondary data sources, integrating findings across studies to provide strategic insight, and guiding research decisions based on applicability and limitations of primary versus secondary research
  • Demonstrate awareness, use and integration of Competitive Intelligence in this ever-changing landscape, and integrate findings across CI reports/alerts to provide strategic insight, while guiding business decisions and highlighting the key CI implications
  • Combine deep knowledge of research findings along with strong influencing skills to guide brand business decisions in support of annual objectives
  • Work in a fast-paced environment to uncover actionable insights and business opportunities
  • Inform the annual financial forecasting and brand planning processes
  • Support the strategic/brand planning process by evaluating market conditions to identify growth opportunities and assisting in the development of tactical and strategic plans to grow
  • Develop and maintain business rules for brand tracking and use of data sets from both third-party data vendors and internal data sources and analytics teams
  • Continually update knowledge of industry data sources & techniques that could be used to improve commercial analysis
  • Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
Qualifications

YOU BRING:

  • An Undergraduate degree is required; an advanced business or scientific degree is highly preferred
  • A minimum of seven (7) years of a combination of Management Consulting, Market Research, Business Analytics, Project Management, and Marketing within a pharmaceutical, healthcare and/or bio-tech industry
  • Exceptional, crisp, persuasive oral and written communication skills driven by solid business logic is necessary for success in this role
  • A highly developed ability to frame and communicate issues in strategic terms, excellent consultative skills and good business sense
  • Strong knowledge of the design and conduct of a broad array of primary market research approaches, both quantitative and qualitative, of all degrees of sophistication
  • Fluency in the use of a wide range of secondary data sources including, but not limited to: standard sales, prescription, medical, and promotional audits, as well as general business and pharmaceutical industry sources of intelligence
  • Advanced knowledge of CI landscape and analysis/pull through
  • Demonstrated ability to consider multiple sources of data and integrate them to deliver actionable recommendations to internal customers
  • Fluency in Excel and in PowerPoint
  • Proven experience as an integral member of a high performing work team
  • Strong familiarity with psychiatry is desired as well as a broad understanding of US healthcare and pharmaceutical industry issues and trends
Significant Work Activities

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Travel

NoJob Type

ExperiencedSchedule

Full-timeJob Level Code

ICEqual Employment Opportunity

At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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