Marketing Technology Manager

Marketing Technology Manager The Marketing Technology Manager helps bridge the gap between Marketing strategy and Technology development and execution for specific initiatives and projects across all platforms. Responsibilities:

• Serving as super-user and product evangelist for a variety of digital tools
• Strategy development and implementation of technology/marketing efforts to improve business
• Change management, including implementation of new technology/marketing rollouts
• Potentially overseeing training of new technology and user adoption
• Lead user acceptance testing while correcting any issues that arise
• Oversee data security and product enhancement
• Relationship management with internal technology users and vendors
• Optimizing and managing technology/marketing platforms
• Working closely with web developers or staff
• Coordinates and translates technology/marketing objectives, needs and necessary info into detailed plans and deadlines
• Ensures User Interface/User Experience is logical and functional for smooth user flow
• Works with vendors to ensure franchisees needs are addressed.

• Knowledge of Content management platforms
• Knowledge of Customer relationship management platforms
• Knowledge of E-commerce and Experience management software
• Eye for pleasing UI with a mind for smooth UX
• Ability to translate strategic initiatives into technology solutions
• Flexibility and adaptability are key due to a fast-paced work environment.
• Effectively move forward with strategic initiatives while working with a variety of departments, personalities and goals.
• Team player and a problem solver who can coordinate project schedules while effectively and transparently maintaining communication on project details.
• Excellent attention to detail, while proactively fielding team member concerns regarding design and functionality.

• 8-10 years of graphic design experience.
• Bachelor's degree in a design or computer science related field
• Knowledge of various platform capabilities and restrictions.
• UI/UX Experience
• Attention to detail
• Must be proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Effective time management skills and the ability to multitask.
• Communication and project management skills
• Professional and proactive work ethic.
• Agency experience a plus.