11 Jun
Digital Marketing Analyst
California, Anaheim , 92801 Anaheim USA

Company DescriptionEtekcity is an e-commerce retailer, IoT company, and family of successful household brands. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room, or one of our Cosori air fryers en route in an Amazon package. Maybe you're really techy and you ve set up several Voltson WiFi outlets at home with our app, VeSync.Though we're a young and energetic company, we've had tremendous success, and we re constantly growing our team. As we garner more and more industry attention - just check out our awards from CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.That brings us to you, and what you'd receive working here. Our employees are smart and hardworking individuals with great ownership over their projects - they're confident in their work, yet know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

Job OverviewWe are looking for an experienced Digital Marketing Analyst to support our digital marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, and optimizing and reporting online campaign and ad performance.This role best suits someone who is curious, data-driven, logical, and excited to present actionable insights to inform digital marketing strategies. Our working environment is collaborative and very fast-paced.

Responsibilities
  • Collecting and analyzing data (Qualitative and Quantitative) from brands website, social media, digital marketing programs, newsletters, and digital ads
  • Success experience with Programmatic Advertising, Google Ads, and Social Ads to maximize exposure and potential traffics gained
  • Hands-on programmatic campaign execution and optimization across multiple DSPs
  • Provide strategies and maximize digital consumers touchpoints and journey according to the target demographic
  • Champion in key SEO KPIs, such as redirects, click rate, bounce rate, etc. and stay up to date with the latest SEO/SEM and digital marketing latest trends and best practices
  • A-B Testing digital marketing ads and campaigns, analyzing key metrics, and identifying opportunities to increase digital ads and campaign ROIs performance
  • Collaborate in developing digital campaign and web measurement strategies aimed at increasing sales
  • Analyze the promotional strategy, programs, website content, and social platforms of our competitors and provide recommendations to the team
  • Collaborate with the team to convert website/app visitors to lead customers
  • Collaborate with internal departments to ensure content is consistent and compelling across all platforms
  • Regularly review and optimize brand websites, its landing pages, and digital ads to best support the overall marketing direction and goals
  • Create weekly, monthly, quarterly, and annual digital marketing performance reports

Qualifications
  • Proven working experience in successful digital marketing initiatives
  • At least 2 years of Digital Marketing professional experience
  • Proven knowledge of Google Analytics, Google Search Console, Programmatic, and SEMRush to evaluate and maximize marketing efforts
  • Deep understanding of digital marketing platforms such as social media, digital advertising, and programmatic platforms
  • Ability to work on multiple projects simultaneously and manage priorities
  • Data-driven mindset and understanding of how to measure the performance of various types of digital campaigns
  • Hypothesis-driven approach to growth and capability to identify new tactics and opportunities
  • Excellent communication and presentation skills
  • Excellent collaboration and interpersonal skills
  • Sense of ownership and pride in your performance and its impact on the company s success
  • Exceptional time management skills and efficient personal project management over priorities and deadlines
  • Knowledge of retail and/or e-commerce and B2C industry is preferred


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