15 Jun
Marketing Automation Manager (Eloqua Experience Required) | Informa Tech, Remote
California, Sanfrancisco , 94102 Sanfrancisco USA

Vacancy expired!

Job Description

Role Purpose

This role works within the central Informa Tech Automation & Segmentation team and serves as the overall Technical lead and manager for Marketing Automation and Digital Marketing Associates. Reports to the Director of Marketing Automation and Segmentation.

Responsibilities

Partners with Marketing and cross functional teams to ensure campaign engagement and revenue goals and expectations are communicated and met

Leads and develops a team of Digital Marketing Associates (Email), including day-to-day management of team, workload priorities and performance management

Plans and executes personalized experiences for customers across multiple channels

Collects, analyzes, and delivers feedback to campaign stakeholders on metrics including campaign engagement, attribution, churn and other data driven actionable insights that will drive database and revenue growth.

Leads process development and improvement for operational efficiency

Makes recommendations on emerging tools, technology and methodology for marketing automation maturity

Qualifications

Qualification:

At least 3 to 5 years of marketing experience with increasing levels of responsibility driving cross-functional, global email marketing

Strong foundation and understanding of automation principles, strategies and demand generation tactics

Experience managing campaign execution across multiple channels

Demonstrable people leadership and development experience

Campaign reporting and analytics

Ability to take business requirements and provide reversed engineered automation solutions

Strategic thinker and hands-on executor

Outstanding collaboration and communication skills written, verbal, presentation

Prior experience of managing project activity, ability to prioritize and manage time efficiently

Externally focused; keeps abreast of technology developments and how to apply that knowledge to business problems

Additional Information

About Informa:

Informa is a leading business intelligence, academic publishing, knowledge and events group.We help customers in hundreds of professional, commercial and academic communities connect and learn, and create and provide access to content and intelligence so they can work smarter and make better decisions faster.

Why work at Informa:

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomesall types of candidates.We are alsoflexiblewithdifferent working patternsandprioritises promotions internally. Our benefits include:

  • Learning and development plan to assist with your career development
  • 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
  • Competitive Benefits with 401k match
  • Paid parental leave
  • Commuters benefit
  • Work with a high quality of specialist products and service
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
  • Share-Match options - become a shareholder
  • Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Vacancy expired!


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