27 Jun
California,
Menlopark
, 94025
Menlopark
USA
Vacancy expired!
Marketing Manager II Location: Menlo Park, CADuration: 5-6 months with possible extension/with possible contract to hire Description:- The Business Engineering and Partner Solutions (BEPS) team delivers big impacts for both advertisers and the organizations that offer marketing solutions on our apps and services.- BEPS is looking for an experienced Marketing Manager to join our Global Business Marketing team.- This role will plan and manage digital marketing projects to support our Client Marketing Partners (FMP) ecosystem and drive awareness, adoption, and participation for our strategic partner programs. - Responsibilities include developing and executing large scale go to market strategies; developing collateral including landing pages, pitch decks, one pagers, videos, and email marketing; driving partner growth through various channels including co-marketing; and coordinating regional teams for a unified, global approach. - The position requires strong critical-thinking and organizational skills, a strong understanding of the ad industry, knowledge of the messaging ecosystem and Client family of messaging apps, and cross-functional management experience. Duties: - Drive awareness and consideration for Client Marketing Partners programs, specifically Technical Services, AdTech, and Messaging- Support the launch of FMP for Messaging, a new program with exceptional cross-platform needs & requirements- Develop and implement marketing strategies and campaigns for expanding the marketing partner ecosystem including new partner acquisition, ongoing partner education and advancement, and partner solutions adoption among clients- Support program operations by helping to improve and streamline external processes, driving positive impact for partners and clients- Manage communications for programs (announcements, program updates, email content development and execution)- Partner with various cross-functional teams including regional marketing leads, sales, partnerships, product marketing, communications, internal/external agencies, and legal to drive marketing efforts from start to finish- Effectively manage complex projects across multiple program management, engineering, product and marketing organizations Skills: - 3+ years of experience in a marketing strategy role with skills in digital marketing, web technology, email marketing, paid and owned media, either with global brands or agencies- Understanding of online advertising industry required, including recent developments within the industry- Understanding of the messaging ecosystem (Messenger, WhatsApp, and competitors) required- Strength in messaging and content development – must be able to translate complex concepts and insights into simple and intuitive marketing programs for technical and business audiences- Ability to handle the pace and ambiguity that comes with working in a start-up environment- Self-starter, comfortable prioritizing work streams and communicating these priorities to leadership and stakeholders- Comfortable working with a global team and an understanding of regional nuances; previous experience with global activations a plus- Experience managing budgets both for individual activations and on a larger scale- Team player Education : - Bachelor's degree in Marketing, Communications, English, or related field Hands-on: - Needs to have recent, hands-on experience planning and executing digital marketing, including email campaigns, website optimization, running webinars, developing marketing materials Scaled: - Experience marketing to audiences at scale – instead of building custom initiatives for each use case, use a foundational set of initiatives to maximize reach Top 3 skills needed: - Marketing experience across multiple channels- Works well in a matrix organization with multiple teams in ambiguous environments- Strong communicator who can manage stakeholder relationships As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.
Vacancy expired!
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