12 Jul
California,
Sacramentoca
, 95811
Sacramentoca
USA
Vacancy expired!
This position is ON-SITE in Downtown, Sacramento CAGENERAL DESCRIPTION: Utilize strong writing and message development skills to craft simple, straightforward and actionable campaign copy for credit union products. Responsibilities include but are not limited to email campaigns, direct mail, brochures, in-branch collateral, radio, television, outdoor displays, targeted promotions, social media posts and advertisements. TASKS, DUTIES, FUNCTIONS: 1. Develop engaging member-facing campaign content along with department copywriters while working with designers, creative agencies, and internal business owners. 2. Schedule and/or participate in cross-departmental kick-off meetings to understand campaign goals and product benefits in order to craft clear, accurate and consistent messages. 3. Write compelling and actionable copy consistent with the company's brand voice and personality, in addition to proofreading and editing communications for grammar, spelling, and content accuracy. 4. In partnership with subject matter experts, develops articles, blogs, FAQs, and other materials necessary to communicate value propositions. 5. Help create marketing program descriptions outlining strategic goals and initiatives. 6. Work directly with all levels of management to revise, or develop materials in response to feedback while meeting deadlines. 7. Help coordinate and manage high-level strategic projects for the department. 8. Develop and maintain an in-depth understanding of current and future products and services in order to develop accurate and innovative copy. 9. Work with marketing team to make sure key projects are on schedule and on time. 10. Keep an up-to-date style guide based on industry standards for credit union. 11. Maintain a thorough understanding of banking and advertising laws to ensure copy and disclosures remain compliant and accurate. 12. Monitor competitors for ideas in future endeavors. 13. Perform additional duties as needed. PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS: 1. Effective oral and written communication skills required to accomplish tasks. 2. Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, facsimile machine and telephone. ORGANIZATIONAL CONTACTS & RELATIONSHIPS: 1. INTERNAL: All levels of staff and management. 2. EXTERNAL: Creative agencies, print/broadcast media, vendors, members/prospective members, competitive financial organizations.QUALIFICATIONS:1. EDUCATION: Bachelor's degree in communications, journalism, marketing, or related field preferred.2. EXPERIENCE: 2.5 or more years of creative copy development for digital and print deliverables. Leadership and/or project management experience working with a creative team or ad agency preferred. Financial writing experience desired.3. KNOWLEDGE/SKILLS: Manage and coordinate competing priorities and tight deadlines. Organizational and good time management skills is mandatory. Ability to manage and work through ambiguity. Ability to write effectively for multiple audiences, within a set of brand guidelines, as well as possess a high level of proofreading competency and attention to detail. Proficient in Microsoft Word and Adobe Acrobat. Must possess a high degree of self-motivation and initiative, analytical thinking, and general marketing knowledge. High level of professionalism, resourcefulness, and collaboration. Interpersonal skills and the ability to effectively interact with various levels of management personnel.
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