21 Jul
Patient Recruitment Marketing Manager
Vacancy expired!
Job Description
You will support trial-specific patient recruitment and retention activities in collaboration with Patient Enrollment team.
Main Responsibilities:- Manage study-specific recruitment programs working closely with the Production Manager, clinical study teams, Patient Educator, and marketing vendors.
- Drive multi-channel campaigns
- Identify effectiveness and impact of current marketing initiatives by tracking and analysis, KPIs, then optimize accordingly.
- Proof and edit materials during development and provide feedback on design elements and written content.
- Identify new potential vendors that offer innovative solutions.
- Help manage relationships with existing vendors.
- Assist with developing content such as presentations, articles, and newsletters.
- Research new advertising and marketing tactics and make recommendations.
- Work with marketing specialists in deploying ad campaigns.
- Help the marketing team in creating non-trial patient-facing marketing materials.
Qualifications
Must-haves:- Bachelor’s Degree in marketing, communications or a similar discipline
- At least five years of professional experience.
- Comprehensive knowledge of marketing and recruitment principles specific toclinical research
- Knowledge and ability to apply ICH, Good Clinical Practice, and applicable regulatory guidelines.
- Working knowledge of Hubspot and Salesforce.
- Knowledge of analytical tools such as WebTrends, Google Analytics, etc.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Strong analytical skills and experience in marketing data analytics and tools
- Exceptional communication skills
- Experience inpatient marketing
- Working knowledge of Photoshop, Illustrator, After Effects, and Adobe Premiere
- Experience in setting up Google Adwords and Facebook ads
Additional Information
- Location: Anywhere in the USA.
- All candidates must be US Citizens or Green Card holders.
Vacancy expired!