Account Based Marketing Manager

Job Description

The Account-Based Marketing Manager at SmartRecruiters works directly with our top account executives and other cross-functional leaders to build and execute account-specific marketing programs intended to increase awareness and engagement with our target accounts.

The perfect hire is a data-driven and revenue-focused marketer who will:

• Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey. They will oversee account selection, account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and virtual events).
• Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
• Coach and align stakeholders across Marketing, Sales Development and Sales to execute on integrated account activation plans.
• Partner with content teams to provide campaign customization and tailored thought leadership.
• Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.

Qualifications

• Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
• Excellent project management skills
• A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams

Preferred:

• Experience in a high-tech B2B demand generation or sales supporting marketing role
• Experience in the HR or recruiting technology space

Additional Information

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.