Communications Specialist
Vacancy expired!
Position Title: Communications Specialist
Reports To: Public Relations Manager
Department: Marketing Communications
Job Status, Classification: Full-time Regular, Non-Exempt
Position Summary
This Communications Specialist handles the tactical development and implementation of communications initiatives, in support of the Marketing Communications Team, that inspire visitation and generate awareness of Monterey County as a premier travel destination. This position provides general support for earned media programming and communications to ensure positive outcomes.
The ideal candidate in this role will:
Aspire to inspire transformational moments
Be a strong, strategic, thoughtful team member
Always bring their best possible self and work
Commit to quality and consistency
Seek opportunities to grow and improve
At all times be trustworthy, honest and accountable
Positively contribute to the team culture
Contribute to telling the story of the organization’s initiatives, outcomes, and return on investment for the community in ways that are creative, strategic and outside the standard reporting metrics
Create success through passion for the hospitality industry, the destination, and the vision, mission and values of the organization
Create and execute plans that are a clearly defined road map to achieve the targeted goals of the organization
Role and Responsibilities Overview
Researches, writes, edits and proofreads copy for advertorials, press releases, blog posts, website content, etc. that promote the destination
Participates in planning and logistical coordination of media familiarization (FAM) trips (domestic and international) and escorts media on FAM trips when PR Manager is unable
Coordinates digital influencer program, working with Digital Marketing Specialist on owned channel content development
Assists Public Relations Manager with various internal/external written correspondence and presentations
Works with Digital Marketing Specialist on the updates of media relations microsite on SeeMonterey.com
Tracks expense budget related to responsibilities
Maintains media contacts and member information in databases
Regularly submits content ideas to Visit California, Central Coast Tourism Council and other requests
Supports Public Relations Manager in responding to media requests, providing timely and accurate responses
Tracks and reports earned media results and activity in accordance with the strategic initiatives of the organization
Regularly communicates with local partners, businesses and industry stakeholders
Fulfills photo and video requests from media, tracks usage and licensing
Coordinates welcome bags/amenities for media and prepares media kits
Supports events, promotions and activations
Works with external resources including PR Agency to complete assigned projects
Creates internal process efficiencies and improves value for stakeholders
Contributes to our safe, healthy, positive and harmonious work culture and environment
Supervisory Responsibility
This position has no supervisory responsibility.
Other Duties
Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Expected Competencies
Strong organizational skills with superior attention to detail
Excellent writing and editing skills, with knowledge of AP Style
Ability to prioritize, multitask and meet deadlines in a fast-paced environment
Excellent relational skills and professional approach to working with a wide variety of stakeholders and journalists/influencers
Excellent verbal communication skills
Project management and planning skills
Critical thinking skills with sound independent decision making and problem solving abilities
Creativity and ability to turn ideas into results
Willingness and ability to learn and grow within the organization
Results driven, proactive and able to work independently and in groups
Ability to maintain a positive attitude and thrive in a fast-paced work environment
Ability to oversee and execute projects with minimum amount of supervision
Ability to recognize and maintain confidentiality of information
Ability to work special events/host media, evenings and weekends as assigned
Desired Education and Experience
Four-year college degree in a communications discipline such as English, journalism, public relations or related field, and/or equivalent combination of experience, education and training
Experience in developing marketing communications initiatives/programs, including public relations, corporate communications and/or PR agency experience
Knowledge of AP Style and media monitoring/database platforms like Cision
Proficiency in Microsoft Office products including Word, Outlook, PowerPoint and Excel; proficiency in both PC and MAC environments; familiar with cloud computing environments
Experience working with budgets
Knowledge of Monterey County
Prior travel and tourism experience
Work Environment
This position operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, copiers, and filing cabinets.
Physical Demands
This is largely a sedentary role with extended time sitting at and using a computer including keyboard and mouse. Some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.
Position Type/Expected Hours of Work
This is a full-time position. Office hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Evening and weekend work or participation in events and hosting media that occur after hours may be required occasionally.
Travel Expectation
This position may require up to 20% local travel.
Additional Expectation
Ability to maintain an excellent attendance record.
MCCVB offers a comprehensive compensation and benefits package including paid time off, paid holidays, 401k plan and group health, dental, vision, life and long-term disability insurance coverage. If you are interesting in joining our team, please send your cover letter and resume to HR@SeeMonterey.com
Vacancy expired!