21 Jul
Communications Specialist
California, Monterey bay , 93940 Monterey bay USA

Vacancy expired!

Position Title: Communications Specialist

Reports To: Public Relations Manager

Department: Marketing Communications

Job Status, Classification: Full-time Regular, Non-Exempt

Position Summary

This Communications Specialist handles the tactical development and implementation of communications initiatives, in support of the Marketing Communications Team, that inspire visitation and generate awareness of Monterey County as a premier travel destination. This position provides general support for earned media programming and communications to ensure positive outcomes.

The ideal candidate in this role will:

Aspire to inspire transformational moments

Be a strong, strategic, thoughtful team member

Always bring their best possible self and work

Commit to quality and consistency

Seek opportunities to grow and improve

At all times be trustworthy, honest and accountable

Positively contribute to the team culture

Contribute to telling the story of the organization’s initiatives, outcomes, and return on investment for the community in ways that are creative, strategic and outside the standard reporting metrics

Create success through passion for the hospitality industry, the destination, and the vision, mission and values of the organization

Create and execute plans that are a clearly defined road map to achieve the targeted goals of the organization

Role and Responsibilities Overview

Researches, writes, edits and proofreads copy for advertorials, press releases, blog posts, website content, etc. that promote the destination

Participates in planning and logistical coordination of media familiarization (FAM) trips (domestic and international) and escorts media on FAM trips when PR Manager is unable

Coordinates digital influencer program, working with Digital Marketing Specialist on owned channel content development

Assists Public Relations Manager with various internal/external written correspondence and presentations

Works with Digital Marketing Specialist on the updates of media relations microsite on SeeMonterey.com

Tracks expense budget related to responsibilities

Maintains media contacts and member information in databases

Regularly submits content ideas to Visit California, Central Coast Tourism Council and other requests

Supports Public Relations Manager in responding to media requests, providing timely and accurate responses

Tracks and reports earned media results and activity in accordance with the strategic initiatives of the organization

Regularly communicates with local partners, businesses and industry stakeholders

Fulfills photo and video requests from media, tracks usage and licensing

Coordinates welcome bags/amenities for media and prepares media kits

Supports events, promotions and activations

Works with external resources including PR Agency to complete assigned projects

Creates internal process efficiencies and improves value for stakeholders

Contributes to our safe, healthy, positive and harmonious work culture and environment

Supervisory Responsibility

This position has no supervisory responsibility.

Other Duties

Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Expected Competencies

Strong organizational skills with superior attention to detail

Excellent writing and editing skills, with knowledge of AP Style

Ability to prioritize, multitask and meet deadlines in a fast-paced environment

Excellent relational skills and professional approach to working with a wide variety of stakeholders and journalists/influencers

Excellent verbal communication skills

Project management and planning skills

Critical thinking skills with sound independent decision making and problem solving abilities

Creativity and ability to turn ideas into results

Willingness and ability to learn and grow within the organization

Results driven, proactive and able to work independently and in groups

Ability to maintain a positive attitude and thrive in a fast-paced work environment

Ability to oversee and execute projects with minimum amount of supervision

Ability to recognize and maintain confidentiality of information

Ability to work special events/host media, evenings and weekends as assigned

Desired Education and Experience

Four-year college degree in a communications discipline such as English, journalism, public relations or related field, and/or equivalent combination of experience, education and training

Experience in developing marketing communications initiatives/programs, including public relations, corporate communications and/or PR agency experience

Knowledge of AP Style and media monitoring/database platforms like Cision

Proficiency in Microsoft Office products including Word, Outlook, PowerPoint and Excel; proficiency in both PC and MAC environments; familiar with cloud computing environments

Experience working with budgets

Knowledge of Monterey County

Prior travel and tourism experience

Work Environment

This position operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, copiers, and filing cabinets.

Physical Demands

This is largely a sedentary role with extended time sitting at and using a computer including keyboard and mouse. Some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.

Position Type/Expected Hours of Work

This is a full-time position. Office hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Evening and weekend work or participation in events and hosting media that occur after hours may be required occasionally.

Travel Expectation

This position may require up to 20% local travel.

Additional Expectation

Ability to maintain an excellent attendance record.

MCCVB offers a comprehensive compensation and benefits package including paid time off, paid holidays, 401k plan and group health, dental, vision, life and long-term disability insurance coverage. If you are interesting in joining our team, please send your cover letter and resume to HR@SeeMonterey.com

Vacancy expired!


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