Marketing Specialist

Marketing Specialist

Arts and Lectures Office

The Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. Responsibilities include general marketing, graphic design, logistical planning, preparatory work and staffing private and public events. This position supports the marketing team's implementation of innovative multi-channel marketing strategies for its individual performances, films, lectures and special events. The Marketing department is responsible for generating more than $2.5 million dollars in revenue annually for the organization's $10 million plus budget.

Using independent judgment and maintaining a superior level of professionalism and initiative, provides direct analytical and administrative support to A&L's Marketing Team. Discretion and superior judgment required; this position serves as a direct conduit to public messaging and external communications. Platforms include print and electronic media, email communications, social media, direct mail and direct communication with patrons, donors, and University VIPs.

Provides general support for Marketing in the areas of graphics (flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations); e-marketing/e-newsletter content creation (i.e. general marketing, event time reminders, invitations and follow-ups); website and mobile application updates (event copy, sponsors, education/class requirements and general updates); list management for e-marketing and direct mail marketing and solicitations; social media content creation; reporting on sales, analysis and comparisons; distribution of flyers and brochure/calendar deliveries (non USPS) on and off campus; online calendar management; advertising insertions and promotional copy (digital, print, radio); distribution of marketing assets to associated partners; research and promotions with campus departments; compiling campus (D-List, U-mail) communications.

Liaises with artist and speaker agents and managers to compile content for program books and ensures accuracy of content in A&L materials. Researches, solicits and secures program advertising.

Researches and secures copyright and other legal clearances for publications. Manages marketing archives and assets (brochures, programs, graphics, etc.).

Minimum Requirements:

·Bachelor's degree in related area and/or equivalent experience and training

·Experience with video editing, image editing and graphic design, copywriting, copyediting, archiving, email marketing, social media marketing and CRM databases

·Adobe InDesign and Photoshop, Premiere Pro -Basic knowledge of marketing principles, concepts, techniques and applications relevant to the promotion of public events and arts presenting

·Basic analytical and research skills and aptitude to increase or expand in this area

·Excellent professional writing and communication skills

·Ability to work under multiple deadlines and handle competing priorities adeptly

·Highly developed organizational and information management skills

Special Conditions of Employment:

·Satisfactory criminal history background check.

·UCSB is a Tobacco-Free environment.

·Ability and willingness to work occasional evenings/nights and weekend hours.

The University of California is an Equal Opportunity/Affirmative Action Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

For primary consideration apply by 8/4/21, thereafter open until filled.

Apply online at https://jobs.ucsb.edu Job # 21226