22 Jul
Paid Social Media Planner/Strategist
California, Walnut , 91788 Walnut USA

Job Description

As a Paid Social Media Planner/Strategist, you will be responsible for tactical media planning and campaign activation for a variety of client accounts and projects, mainly for Facebook/Instagram. This role is ideal for someone who is tenured in omnichannel campaign execution and strategy for e-commerce clientele, has experience with ads managers and data platforms, and is an expert in client relationship management and problem-solving. The ideal candidate should be proactive in nature and a critical thinker.

This position is fully remote, but may require some in-person meetings and will involve regular weekly and monthly calls.


  • 50/50 daily split of paid media campaign strategy/planning and execution

  • Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads

  • Manage and oversee paid media campaigns, including paid social media platforms (and PPC/Email campaigns - can be untrained if needed)

  • Closely and effectively manage and optimize campaign pacing (flighting, spend/budgets, goals/sales)

  • Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs

  • Analyze results and performance via data analysis

  • Compile, organize and present campaign results, findings, and key takeaways to clientele

  • Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion

  • Proactively grow and nurture client goals to scale spend and test emerging platforms



  • Required:

    • 2-3 years of experience in digital marketing and advertising

      • Knowledge of Facebook and Instagram Ads

      • Knowledge of Snapchat, Twitter, Pinterest, TikTok ads a plus

      • Google Ads & Analytics Certification a plus

    • Broad range of experience in multiple advertising channels, including but not limited to:

      • Forecasting and opportunity/gap analysis

      • Campaign management tools

      • Demonstrated advanced paid media knowledge

      • Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client

      • Research tools/competitive analysis

      • Budget/pacing and billing

      • Demonstrated understanding of integrated media, client scope and industry trends

    • Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and vertical communication

    • Ability to follow up on tasks to ensure deadlines are hit across many projects at once

    • Highly strategic and able to balance long term strategy with short term results

    • Deeply analytical with a bias for action

    • Ability to dissect data and draw insights that drive the business forward

    • Natural leader with ability to motivate, coach and drive teams forward

Additional Information


  • Unlimited PTO policy, so you can take some time off to recharge

  • Flexible work schedule - integrate work with your life instead of the other way around

  • Remote: avoid the stress and hassle of a commute and raise your productivity

  • Raise your game: work with highly driven individuals and grow professionally and personally

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