26 Jul
California,
Carlsbad
, 92008
Carlsbad
USA
Vacancy expired!
Job Title: Global Market Development Manager, Genetic Testing SolutionsRequisition ID: 162256BRLocation: US - RemoteWhat will you do?Are you looking for an exciting challenge and the next step in your career? Do you want to be part of a global team transforming their business? We are looking for an energetic, creative Global Market Development manager, who can bring their commercial and campaign development and execution experience to a role responsible for developing and executing our clinical marketing plans and launch new molecular diagnostics products in the clinical market.The Global Market Development manager is a member of the Global Market Development Team within the Genetic Testing Solutions (GTS) business of Thermo Fisher Scientific. The successful candidate will take responsibility for developing and executing go-to market strategies, bold outbound and inbound, fully integrated global marketing campaign plans, with the primary aim to raise awareness and drive demand of newly launched products for pharmacogenomics. The successful candidate should have a combination of technical and marketing skills/knowledge and be an individual who can build strong working relationships with a diverse set of departments across the organization. The Global Market Development manager will coordinate closely with multiple functional teams (e.g. Product Management, Regional Market Development, Services, Support, Training, eBusiness, etc) and outside vendors to execute integrated marketing programs designed to help achieve global sales, marketing, and revenue goals.The individual must have excellent written, verbal, content creation, and organizational skills, a good track record in campaign creation and execution with demonstrated excellent ROI, an understanding of molecular diagnostic customers, a proficiency in management of a wide variety of projects, and possess a strong technical background coupled with excellent commercial intuition. The successful candidate will be flexible and thrive in a team environment as well as show initiative and execute tasks of their own accord.Essential FunctionsTechnical Acumen:- Possess a strong understanding of pharmacology, public health, clinical genomics or molecular diagnostics technologies and applications.
- Able to identify and understand new uses for existing technology and new product introductions
- Be comfortable training on technical topics to regional marketing and field sales
- Partner with product management to identify and develop market opportunities
Marketing Acumen:- Identify target customer segments and create value propositions and key messages germane to each segment - direct knowledge of clinical markets is critical
- Develop and execute Go-to-Market strategies and tactics (i.e. marketing campaigns, programs, and projects) to drive initial adoption, generate demand and on-going usage and create loyal customers
- Able to identify voice of customer and incorporate into marketing plans
- Perform market sensing & competitive intelligence
Business Acumen:- Able to work cross-functionally in a fast-paced environment
- Proficient in strategic and tactical thinking; ability to translate this thinking into an executable plan
- Possess excellent project/program management, organization, time-management, planning, and budgeting skills
- Possess excellent written and verbal skills, with attention to detail and have the ability to communicate/influence internally and externally with different businesses and management levels
Responsibilities:- Develop and execute global marketing programs to drive demand for new and existing infectious disease / pathogen detection testing solutions
- Create appropriate marketing content with compelling messaging across multiple channels, including digital (social media, web, video, etc.), sales, events and print
- Develop sales training and customer education material in collaboration with product management, R&D and commercial teams
- Partner with ebusiness & digital marketing teams to drive online growth of products
- Work closely with regional marketing development managers to build and execute marketing programs within their regions
- Identify key performance indicators to measure success and report out metrics on a routine basis.
- May perform other related duties as required and/or assigned
How will you get there?Education:- Bachelor's degree in biology or related discipline with scientific industry experience
Experience:- 5 years of experience in a marketing role with demonstrated core competences: 4Ps, segmentation, value proposition, marketing mix, marketing communication, channels, market research analysis, and marketing program development and execution
- Experience in marketing to clinical customers
- Proven track record of managing multiple projects in a fast-paced marketing environment with demonstrated ability to meet deadlines and stay within budget
- Strong written and verbal communication and the ability to present publicly to varying audience sizes and levels.
- Ability to collaborate across functional teams and geographies
- Strong problem-solving skills and the ability to distill complex information into concise and easy to understand concepts
- Ability to travel up to 20%
EVCOM2020 GTSDouble Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com.
Vacancy expired!
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