26 Jul
Technical Email Marketing Consultant
California, Remote , 00000 Remote USA

Vacancy expired!

Sr. Email Specialist/Consultant (Marketing/Technical - Contract)We are looking for a seasoned email marketing consultant with deep expertise in developing and managing complex email engagement programs from soup-to-nuts to assist with a comprehensive reengineering of our email program with the goal of improving our (1) deliverability/domain reputation, and (2) the overall performance of our email campaigns. Specifically, we are looking for someone who brings several years of experience building out performance-driven email campaigns as part of multichannel engagement automations leveraging key conversion events, setting up customer segmentation and proactively managing audience lists, monitoring analytics and optimizing campaigns based on data insights, and most importantly for the initial focus of this engagement, ensuring email deliverability and maintaining good domain reputation scores on all major email clients. We'd like to engage a veteran email program manager to take over and lead this effort internally on a contract basis as part of the Product Marketing & Strategy team. Requirements 7-10 years of experience managing successful email programs as your primary focus Expert-level knowledge in the latest best practices (i.e., sunset policies) and must-do's in the space, significant understanding of the in's and out's of the various email clients, industry policies, etc. Must be comfortable working on the more technical aspects of troubleshooting/ implementation, and collaborating with members of our Development team and ESP as needed Strong acumen in architecting and executing effective email marketing strategies that move the needle in terms of customer lifecycle management (i.e., onboarding > activation > retention > reactivation) Hands-on proficiency in marketing automation and analytics platforms (experience with CleverTap and Intercom a plus); ability to ramp up quickly on new platforms Proven track record in optimizing email content and templates to improve deliverability, engagement rates (opens/CTRs), and conversions (purchases) Command of digital product marketing fundamentals (ideally, experience working with mobile+web app products) Excellent written and verbal communication skills Tenacious problem solver with deep analytical and project management skills Laser-focused on producing results, savvy decision-maker with respect to prioritization Degree in Marketing or related discipline#dcejobs Id: 51135

Vacancy expired!


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