27 Jul
Sr Marketing Manager
Vacancy expired!
This is Suresh Jaiswar from Experis - The ManPower Group. I am recruiting for an immediate job opportunity with one of our direct client.I would like to introduce you to a new position that I am working to fill ASAP. I have listed the details below. If you are not available at this time, please keep my information and feel free to reach out when you are available. Feel free to forward this if you someone else that might be a fit for this opportunity or perhaps point me in the right direction. If you would like to be considered for this role, please reply back with your resume and best time to call with contact info ASAP to
Candidates- who can work on our payroll, Please apply. Below is the Job Description: Title : Sr Marketing ManagerLocation : Tracy, CA- 95377 : 100% RemoteDuration : 12 Months+ Contract Job Description: Identify key customer insights and data needed to construct effective strategies. Assess and develop strategies to address key business problems in the customer lifecycle - e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention.- Identify the key performance metrics or indicators to measure success, both leading and lagging indicators.
- Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery.
- Critically evaluate and size impact of addressing business problems.
- Critically size impact of various strategies to address specific problems.
- Work with many cross-functional stakeholders and partners to deliver an awesome customer experience.
- Identify key customer insights and data needed to construct effective strategies. Plan, execute and measure campaigns
- Build program test plans
- Perform and analyze A/B split testing along with analyst.
- Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
- Develop program/creative brief. Manage creative development with copy writer, designer and programmers.
- Accurately estimate and track program costs, weekly campaign timelines and results
- Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
Vacancy expired!