Digital Marketing Strategy Specialist

Job Description

• Own, optimize, and manage the Demandbase One platform to grow adoption and expand usage with Marketing and Sales with an emphasis on orchestration and advertising

• Oversee the product roadmap and highlight new, innovative use cases to support company wide objectives

• Develop on-boarding process to ensure users are able to see data based on their assigned territories or accounts

• Partner with Sales Enablement to create training materials to ensure comprehension of Demandbase’s main functionalities and use cases

• Work with technical stakeholders in Web, MarTech, and IT to support integration strategies across the MarTech stack to drive innovation and improve experiences

• Test, measure, and analyze performance through reports and dashboards across teams to optimize strategies and highlight success stories

• Bring a data-driven approach with an eye on process optimization and change management

• 4+ years in marketing or marketing operations roles

• A self-starter who is confident working on multiple programs that require strategic end-to-end thinking and cross-functional collaboration

• Strong project management and communication skills with the ability to translate technical systems to non-technical users

• Deadline-driven, organized, and able to adapt to the rapid business and organizational demands that result from a high-growth environment

• Comfortable pulling and analyzing large datasets

• Experience building reports and dashboards to form actionable, data-driven conclusions

• Hands-on experience with SFDC, Marketo, Outreach, or related Marketing technologies

• Project Management Professional (PMP) certification a plus

• Experience working in the IT, Cybersecurity, or B2B Enterprise industry

Qualifications

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Additional Information

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [emailprotected]

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.