28 Jul
Senior Digital Media & Omni-Channel Marketing Manager - Cortex/Unit 42
Vacancy expired!
Job Description
Your CareerThe Senior Digital Media & Omni-Channel Marketing Manager - Cortex/Unit 42 will connect Palo Alto Networks brand and line of business objectives to develop a strategic omnichannel approach and digital experience to achieve those objectives. They are accountable to drive paid media strategy, execution and optimization, while creating a consistent and connected experience for prospects and customers across online/offline channels and devices.
Your Impact- Design, implement, and optimize, an omnichannel strategy across paid media and digital touch points, to drive the line of business growth and deliver an innovative customer experience, that tells our brand story, acquires and engages high value accounts, and meets product growth and adoption goals.
- Deep understanding of market, competitive positioning, and key business issues faced by customers and prospects to support strategy and messaging.
- Map and design retargeting nurture and digital journey strategies across digital channels for target personas.
- Collaborate with the lines of business, country marketing managers, digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences.
- Work with technical stakeholders in Web, martech, and IT to establish technology requirements that support omnichannel strategy, drive innovation and engagement, and improve overall experience.
- Test, measure, and analyze performance across all channels, to optimize strategy and experience.
- Team with agency partners, managing paid media strategy, testing & optimization, go to market timelines and measurement and reporting.
- Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly.
- Stay on top of trends and leading practices in omni-channel marketing to drive innovation and stakeholder enablement.
Qualifications
Your Experience- Bachelor’s Degree (or equivalent work experience) and 10-12+ years of experience; with 7+ years of experience in integrated demand and deep paid media (paid search and social, display, syndication, and intent programs in B2B software), digital, multi-channel experience.
- Strong cross-functional and agency management.
- Strong analytical skills and ability to interpret and extract insights from multiple, complex data sources.
- Curiosity and passion for testing and experimentation. Proven ability to drive performance optimization through testing.
- Regional marketing experience is a plus.
- Strong writing, editing, and communications skills.
- Experience with ad tech industry and martech solutions including Adobe (Marketo, Bizible, AEM, & Target), Google Analytics, PathFactory, Demandbase/Engagio, TechTarget Priority Engine, and Integrate a plus.
Additional Information
The TeamOur marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.Our CommitmentWe’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.Palo Alto Networks is evolving and changing the nature of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [emailprotected].Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.Vacancy expired!