03 Sep
Marketing Manager I
California, Tracy , 95376 Tracy USA

Vacancy expired!

This is Suresh Jaiswar from Experis - The ManPower Group. I am recruiting for an immediate job opportunity with one of our direct client.I would like to introduce you to a new position that I am working to fill ASAP. I have listed the details below. If you are not available at this time, please keep my information and feel free to reach out when you are available. Feel free to forward this if you someone else that might be a fit for this opportunity or perhaps point me in the right direction. If you would like to be considered for this role, please reply back with your resume and best time to call with contact info ASAP to

Candidates- who can work on our payroll, Please apply.

Below is the Job Description:

Title : Marketing Manager I

Location : Tracy, CA- 95377 : 100% Remote

Duration : 6 Months+ Contract

Job Description: Engagement and Lifecycle Marketing Team is looking for a fast moving, customer-focused full time contractor to help develop best-in-class ecosystem monetization campaigns to drive cross sell and upsell. Using customer data, insights and marketing automation tools, this position will be responsible for creating and executing email, IPD, push notifications and direct mailers that engage, retain and delight our Small Business customers throughout their lifecycle. Join our team to help bring our vision to life for our customers!

Responsibilities:Execute lifecycle marketing programs from start to finish, including:
  • Identify key customer insights and data needed to construct effective strategies. Assess and develop strategies to address key business problems and non-consumption - e.g., design multi-channel campaigns to drive customers to attach new services that address a braoder share of their needs within our ecosystem.
  • Identify the key performance metrics or indicators to measure success, both leading and lagging indicators.
  • Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, in-product discovery and direct mail.
  • Critically evaluate and size impact of addressing business problems. Critically size impact of various strategies to address specific problems.
  • Work with many cross-functional stakeholders and partners to deliver a relevant messaging at the right time to drive cross sell and upsell.
  • Own the deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigns in Campaign Manager, Braze or Eloqua to drive usage, conversion, retention, revenue and unit growth.
  • Plan and manage end to end process of direct mail campaigns - including strategy, creative development and management of print and fulfillment vendors.
  • Provide direction to build program test plans. Perform and analyze A/B split testing along with analyst.
  • Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
  • Develop program/creative brief. Manage creative development with copy writer, designer and programmers.
  • Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines

  • Email marketer with 1-3 years experience in b2c or b2b digital marketing.
  • Experience setting up, executing and measuring digital marketing campaigns, preferably in a SaaS company.
  • Use of Campaign Manager or Braze a plus.
  • Exceptional executional and project/time management skills
  • Highly organized and detail oriented
  • Ability to work independently and cross-functionally
  • Passion and ability to be agile in campaign development, execution and delivery of results.
  • Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
  • Curiosity and energy for digging into campaign data and leveraging technology
  • Comfortable in a fast-paced environment
  • Ability to manage multiple complex projects & priorities
  • Ability to iterate and learn quickly to optimize campaigns

RegardsSuresh JaiswarTalent Acquisition SpecialistExperisPhone: 414 482 5732 Ext: 7151Email:

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