03 Sep
Segment Marketing Manager
Massachusetts, Waltham , 02451 Waltham USA

Vacancy expired!

RESPONSIBILITIES:Kforce has a client that in search of a Segment Marketing Manager in Waltham, MA.Key Tasks: Segment Marketing Manager will build and manage comprehensive, analytically driven Demand Generation programs focused on -new logos-, driving incremental new business sales for the organization Leverage product positioning, value propositions, ideal customer profiles, and buyer personas to build highly targeted lead generation campaigns and advise/refine as necessary As a Segment Marketing Manager, you will manage funnel reporting for Marketing New Business including (but not limited to): campaign scheduling, reporting, lead nurturing, conversion metrics, and ROI Manage (and procure new) lead gen vendors to ensure ROI-positive engagements and that KPIs are being met or exceeded Incorporate all appropriate digital channels into lead generation efforts including (but not limited to): Paid Search, LinkedIn, and Marketing Automation Segment Marketing Managers partner closely with Sales Hunter teams to manage formal feedback loop on leads and campaign performance Participate in key industry networks, associations, and applicable conferences and events Support overall brand management and the building of brand equityREQUIREMENTS: Bachelor's degree with coursework emphasis in Marketing & Advertising preferred but not required 5+ years of prior experience in B2B Marketing required Marketing experience in legal markets, an information services provider, or with a B2B agency strongly preferred Strategic marketing, demand generation, media planning, & digital marketing experience Proficient knowledge of Microsoft Office Experience with Salesforce.com, Eloqua (or similar Marketing CRM), & other related toolsKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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