03 Sep
Database Marketing Analyst
Florida, Orlando , 32839 Orlando USA

RESPONSIBILITIES:Kforce has a client in search of a Database Marketing Analyst in Orlando, FL.Duties: Database Marketing Analyst will be responsible for list creation via complex SQL queries/stored procedures and delivering critical campaign data files, in various formats, as requested by internal and external business partners Develops strategy for targeted marketing campaigns and is responsible for data extraction, list, or lead generation, and evaluating effectiveness of marketing campaigns Pre and post-campaign analysis to assist with key strategic and tactical initiatives; Ability to master data collection and evaluation, campaign creation using campaign management tools As a Database Marketing Analyst, you will create analysis and high-level summary of findings in clear and concise terms; Areas of focus are campaign management, lead evaluation, campaign logic and customer analysis to lower cost per sale, increase transactions per lead and increase revenue per transaction Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand Forecast and track marketing and sales trends, analyzing collected data Participation in campaign strategy to ensure effective campaign messaging and audience Database Marketing Analysts work with internal constituents to collaboratively gather information and gain complete understanding of data, models, processes, and other variables required to perform analysis Timely reporting on key metrics and underlying drivers as specified by management Quantify systems-wide tangible and "intangible" benefits related to loyalty metrics and lifetime value of marketing driven activities Translate analyses into high-level, executive personations with emphasis on delivery of meaningful information and comparisons providing insight into drivers of decisions Support ad hoc analyses and campaigns as assigned by managementREQUIREMENTS: 5+ years of experience in campaign management, data extraction and list or lead generation 5+ years of demonstrated knowledge of SQL Server and/or other relational database technology, specifically writing complex queries and stored procedures Experience in database marketing, including managing large data sets and working in campaign management systems Fully access and understand data sources for use in analysis including but not limited to EDW, Adobe Campaign Classic, Alteryx, SSIS, SSRS, CRM, COGNOS, and other systems within the company Hands-on computer experience with proficiency in all modules of Microsoft Office required with Excel Expertise Ability to create and maintain Adobe Campaign Classic workflows Strong communication skills; ability to coherently interact with various departments and levels of management Strong data mining skills and the ability to apply intuition to results Strong attention to detail Strong organizational skills and the ability to prioritize and meet deadlines Disciplined, analytical but creative thinker and problem solver Alteryx experience preferredKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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