Head of Product Marketing (Remote)

Job Description

As Head of Product Marketing, your primary mission will be to build and lead a product marketing function to bring to market our innovative enterprise solutions in order to connect people to jobs at scale.

• Build the product marketing, technical marketing, competitive intelligence & market research, and customer insights teams.

• Manage the team to ensure its success, aligned with our Smartian values (CEO of your job, As One, Impact, Smarter, and Inclusion)

• Definethe team's strategy, budget, organization, and OKR's to build and measure team results.

• Provide input into the product roadmap, strategy, and pricing based on market, customer research, and competitive findings

• Develop and own solution positioning, messaging and value propositions and transition to an effective go to market strategy

• Recommend research-driven pricing and packaging

• Identify and track success metrics

• Collaborate with pre-sales, demand gen, customer success, and other teams, internally to deliver end-to-end product launch management

• Develop and own strategic content plan and roadmap relevant to each stage of the customer journey

• Deliver customer-facing collateral and documentation development (sales decks, datasheets, blog and social media contents, demos, one-pagers)

Qualifications

• 10 years of progressive product marketing experience
• 3-4 years of similar experience in B2B SaaS
• Proven track record of building and empowering high performing teams that thrive
• Expert level verbal and written communication skills that demonstrate the ability to influence and encourage collaboration across functional teams
• Strong project management and planning skills
• Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
• Strong attention to detail and analytical skills
• Self-starter with a strong sense of ownership and urgency
• Strong ability to build rapport and relations with key stakeholders at all organizational levels, internally and externally
• Anticipate, mitigate, and managerisks appropriately

The ideal Head of Product Marketing candidate is passionate about:

• Building a team of Product Marketing Managers to fuel our sales organization with solution selling tools and campaigns
• Empowering the team for ownership and success
• Fostering strong partnerships at the intersection of product management, customer marketing, customer success, demand gen, and sales/pre-sales to ensure that Product’s vision is properly translated in the mind of the buyer.
• Publicly evangelizing solutions and best practices as a guest star in webinars, customer events, analyst events/briefings, and customer QBRs.

Additional Information

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.