Director of Global Product Marketing VISA Government Solutions
Vacancy expired!
Job Description
In this position, as
Director of Global Product Marketingyou will be the marketing lead and evangelist of Visa Government Solutions to our customers, and you will play an integral role in the product life cycle.You will work with cross functional partners to understand this audience, inform our developing strategy, and craft meaningful solution-focused marketing programs for government segments that cross Visa’s many products and technologies.
You will be an extension of the Visa’s Government Solutions organization, regularly collaborating with product managers, product strategists, engineers and sales; it is a balancing act that requires strong relationship-building and diplomatic skills, including knowing when to push back and when to dive in.
What's exciting about joining Product Marketing and the Visa Government Solutions Business?We're a new start-up team within Visa with a global reach and remit. You’ll be supporting strategic public sector clients on high impact projects.Given the nature of the sector, it will drive Visa brand values especially as a purpose-led brand with social and economic impact.
You’ll have the opportunity to bring forward marketing thinking and build visible, new marketing program.
Key Responsibilities- Lead development of marketing strategies for Visa Government Solutions broadly, working closely with all regional and global teams to engage our clients and deliver against Visa’s business and marketing goals.
- Be the expert on our buyers, and their advocate inside Visa who are they, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging.
- Develop marketing that frames value propositions, sets forth positioning and messaging, and activation strategies.
- Directs and manage agencies to accomplish strategic marketing projects to support the business
- Partner with Communications, Government Engagement and Regional teams to identify & pursue priority opportunities to support the growth of Visa Government Solutions.
- Budget management and financial discipline for key Visa product marketing, including ongoing management of agencies, production costs, and campaign scenario planning to optimize investments that help achieve business goals.
- Work closely with internal stakeholders to align on shared strategy and approach to educating decision makers and influencers on how Visa can support. Build supporting marketing collateral to enable those plans.
- Partner with our marketing and communication teams to position Visa as a leader in the payments industry and a resource for government agencies.
- Continuously review market landscape and recommend, develop, and implement new creative approaches to growing the Visa business.
- Be a Visa brand advocate, working across Brand, Product, UX/UI and sales teams to develop and integrate prominent Visa branding that helps drive attribution back to Visa for helping deliver the experience.
- Oversee production of sales enablement and audience educational content for Visa Government Solutions to support Visa regional sales and partners’ sales teams.
You will be expected work cross-functionally to develop a deep understanding of the playing field for government payment solutions and use cases.
Qualifications
Basic- 10 or more years of work experience with Bachelor’s Degree – with relevant work experience in the field of product marketing.
- You have specifically worked with government agencies in a marketing capacity
- Demonstrated track record of success in the arena of product marketing
- 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA)
- Knowing and understanding our clients better than they know themselves, including what they need and how they make their buying decisions
- Having extensive insights on our competitors, what they are doing today and where they are going in the future
- Deep understanding of market dynamics - including regulation, government payment flows, consumer needs and trends
- In collaboration with our global and regional marketing and communications teams, you will lead accountability for building comprehensive, data-driven marketing programs that drive awareness, interest, and demand, implementing those programs in partnership with regional Product, Sales, Marketing and Communication teams. Further, you will take a leading role in defining how we will measure progress in this area, partnering with both business partners and the Insights & Analytics teams to define and initiate measurement disciplines.
- Attention to detail and eye for quality are critical to your success and are imperative in your ability to represent the brand in everything from product development and design to communications.
Additional Information
Physical Requirements:This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment (phones and computers), reach with hands and arms.VISA is an EEO Employer.Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law
Vacancy expired!