Communication Specialist II

Overview If you're a creative and confident copywriter looking for an opportunity to work on a growing, in-house marketing team, you're in the right place. At GM Financial, our Communication Specialists are writers and editors who share a passion for content that connects with customers, dealers and employees. The team is made up of creative thinkers who can brainstorm ideas, collaborate with others, develop strategic concepts and craft meaningful, compelling messages that inspire the target audience to take a desired action. On any given day, you may be asked to write and edit consumer-facing content in a variety of formats, including: websites, video scripts, social media, advertising, email newsletters, presentations and more. Responsibilities

• Write and edit engaging content driven by strategic marketing and communication goals
• Manage multiple deadline-driven projects from creative concept and design collaboration to securing appropriate approvals
• Develop new ideas to support the department's overall content strategy
• Demonstrate teamwork to help promote an ego-free and creative culture
• Act as a communication liaison to departments throughout the company
• Identify and create opportunities to promote a best-in-class customer experience with our brand
• Continually track, measure, evaluate and improve communication efforts that lead to better customer experience
• Provide communication, grammar, editing and marketing support to other departments as needed
• Assist with other marketing events and initiatives as necessary
• Perform other duties as assigned
• Conform with all company policies and procedures

• Knowledge and experience advertising through social channels
• Knowledge of AP style
• Knowledge of development of marketing collateral (digital and traditional)
• Knowledge of electronic and print communication processes
• Knowledge of organizational communication, B2C and B2B marketing theories and practices
• Knowledge of principles of SEO including keyword research
• Knowledge of the financial industry
• Knowledgeable in the principles of "Search and Social
• Understanding of latest technology to support

• Ability to effectively prioritize and balance multiple initiatives using effective time management skills
• Ability to identify and reach specific audiences and their needs
• Ability to make independent decisions
• Advanced written and verbal communication skills
• Basic software applications (eg, Outlook, Word, Excel, Internet, Email)
• Clear articulation of messages in all media
• Experience with Wordpress, HTML, Google analytics, publication design and Adobe Creative Suite a plus
• Excellent interpersonal communication skills to interact with all levels of team members and management
• Good presentation skills
• Good written and verbal communication skills
• Highly developed writing and editing skills with an understanding of news, feature and online writing styles
• Multi-tasking skills
• Self-starter and team player able to work seamlessly with team members, executives, vendors and customers
• Social media savvy
• Strong presentation and media relations skills to communicate and persuade a wide range of audiences
• Strong project management skills

• Bachelor's Degree in related field or equivalent professional experience, in journalism, mass communications, public relations or related discipline required

• 3-5 years agency, newspaper, marketing communications or corporate communications experience, including internships required

• Normal office environment subject to stressful situations
• Flexible schedule with possibility of working long hours including weekends/holidays, occasional overtime or split shifts may be required