Sr. Content Strategist

BE PART OF A BANK LIKE NO OTHER. When you work with the world's most innovative companies, you know you're making a difference.Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next medical breakthroughs. And the visionaries whose new technologies could transform the way people live and work.They come to SVB for our expertise, deep network and nearly forty years of experience in the industries we serve, and to partner with diverse teams of passionate, enterprising SVBers, dedicated to an inclusive approach to helping them grow and succeed at every stage of their business.Join us at SVB and be part of bringing our clients' world-changing ideas to life. At SVB, we have the opportunity to grow and collectively make an impact by supporting the innovative clients and communities SVB serves. We pride ourselves in having both a diverse client roster and an equally diverse and inclusive organization. And we work diligently to encourage all with different ways of thinking, different ways of working, and especially those traditionally underrepresented in technology and financial services, to apply.Job Description Sr. Content StrategistAbout SVBSilicon Valley Bank is the most sought-after financial partner in the global innovation economy. We bring together entrepreneurs, investors, ventures capitalists, and private equity firms to move their bold ideas forward, fast. Our clients define what comes next. In the past 38 years, we have accumulated more experience with start-ups and high-growth tech than any other company in the world. In fact, a majority of the most compelling Fintech disruptors bank with us. Our clients include: Beyond Meat, Shopify, HelloFresh, Cloudera, and Andreessen Horowitz, just to name a few. We help our clients grow, too. More than half of the innovation companies that completed an IPO in the last two years were our clients. Our accomplishments serve as motivation to continue pushing ourselves and we are committed to delivering user-centered, high-impact solutions to our clients.We are looking for creative thinkers who want to challenge the status quo and create a truly seamless digital banking experience on a global scale. The team and the opportunity We are a diverse group of 3 5 + designers, researchers, and content strategists focused on creating great digital banking experiences for some of the most innovative companies in the world. We care deeply about human-centered design, about making commercial banking great, and about each other. We believe that putting our clients at the center of our products will enable us to unlock insights and innovation to deliver the best digital experiences. You'll find that on our team, we foster a design culture of trust, safety, fun and community because we believe that kind of environment will enable all of us to do our best work. We have big goals and aspirations and are committed to constantly learning, iterating, and improving the experience of our customers and of being on our team and at SVB . We are looking for team members who can jump right in, are excited to learn the ins and outs of commercial banking products and are eager to collaborate with cross-functional partners . We need folks on our team who ar e advocate s for the user and the design process and care deeply about all the details because you know it's these details and moments that matter that enable great end-to-end experiences . In this role You'll be the Sr. Content Strategist representing SVB's commitment to user-centricity by carefully curating clear, concise, and meaningful language to design end-to-end user experiences that help our customers accomplish their most challenging goals. You'll help design a new digital banking platform experience used by thousands of the most innovative companies in the U.S. and beyond. You will partner closely with Product Managers, Developers, User Researchers and Designers to organize content, deliver engaging copy and design end-to-end user experiences that help our clients accomplish their most challenging goals.Must haves

• A self-driven empath who's motivated to understand customers' needs and transform complex experiences into plain language that helps them meet those needs
• A hybrid expert with experience in both strategic visioning and tactical content production
• An effective communicator who can confidently present content strategy
• A design-thinking advocate who understands the need to balance product requirements, user needs and business goals and can adapt and collaborate accordingly to deliver designs
• A broad content strategy toolkit to draw from (i.e., concepting to scoping to writing)

• 5-8 years of experience writing for the web, user experience design and financial services
• A strong portfolio of work defining user experiences, visual and interaction design through human-centered design solutions with a focus on simplifying and improving user experience through tactical writing and content strategy
• Excellent communication, problem solving, and collaboration skills
• The ability to provide direction on multiple projects in various stages of the product lifecycle and effectively deliver in a fast paced, dynamic environment
• Experience working in and an understanding of an Agile development environment
• A knowledge of tools for generating low-fidelity prototypes
• Bachelor's or Master's degree in English composition, communications, HCI, design - or equivalent experience.
• Experience working with remote teams (we have multiple offices actively building customer facing solutions)

• Help facilitate and co-create voice/tone strategy and guidelines with the team/partners that will resonate with customers.
• Create simple, useful, and engaging content to make the end-product easier to use for customers through meaningful text, improved terminology, and concise definitions
• Review, iterate, edit, and coach others on UX copy and other written pieces to drive cohesive product narratives across multiple user touchpoints
• Partner with a team of fellow designers and product managers to outline the conversation flow and navigation ideas for our digital bank experiences
• Collaborate with Product Managers, Engineers, Visual UI Designers, and cross functional stakeholders to understand business objectives, needs, and constraints while creating creative and thoughtful solutions
• Be a customer advocate with an in-depth understanding of SVB's customer needs and their end-to-end journey
• Work within an agile environment, knowing that iteration and testing are part-and-parcel to designing exceptional user experiences
• Partner with stakeholders across the organization to create a seamless end-to-end user experience
• Shape the user experience by helping to scale content expertise across the organization
• Extend brand guidelines to define digital content standards - Support and manage content reviews, workshops, and design sprints across the organization
• Communicate complex content and design concepts clearly and persuasively across different audiences at varying levels of the organization
• Substantiate your decisions to peers and senior-level executives alike
• Work with legal and compliance teams to get approval for product and design partners