Head of Digital Customer Engagement and Growth (REMOTE)

Head of Digital Customer Engagement & Growth, Global Tools & StorageAbout Stanley Black & Decker Joining the Stanley Black & Decker (SBD) team means joining one of the world's largest, fastest-growing, and most dynamic companies.SBD, a Fortune 500 company,is a world-leading provider of tools and storage, commercial electronic security, and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world.We are the worldwide leader in tools and storage with iconic brands, including STANLEY, DeWalt, Black & Decker, and CRAFTSMAN. We work every day to create tools that help build and maintain the world. An engine of new product vitality, our Global Tools & Storage business generates a thousand new products a year, many of which are the world's firsts. But being the standard-setter for innovation in our industry is not enough. We intend to be the disruptor.How You Will Make an ImpactAs the Head of Digital Solutions Customer Engagement & Growth, you will closely collaborate with digital product managers to define customer engagement plans, coordinate and execute growth programs, and optimize for recurring revenue generation across a growing portfolio of digital soutions and strategic innovation initiatives.In addition, you will blaze a trail for the broader organization by driving growth and achieving breakthrough results by overcoming traditional silos, promoting an integrated approach to product development and customer marketing, working cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives, focused on customer acquisition, activation, retention, and monetization.What You Will Be Doing

• Clearly define the holistic "70:20:10" growth plan for GTS Digital Solutions & Strategic Innovation, including the augmentation of SBU physical product plans, the vetting and prioritization of customer's adjacent innovation requests, and the strategic guidance for radical innovation development initiatives.
• Empathethically coordinate and execute digital growth programs for GTS product and solution business units
• Guide product management and marketing organizations toward decisions that optimize the revenue funnel.
• Ensure the data infrastructure is in place to effectively analyze end-user behaviors, scientific experimentation, and targeted promotions, employing data-driven marketing best practices and emerging technologies.
• Work with product leaders to determine priorities for the evolving funnel of prospective digital growth initiatives, assessing the value of new customer acquisitions vs reducing churn vs increasing recurring revenues
• Create dashboards and testing tools that become shared services across the GTS Digital organization.
• Help GTS Digital leadership to quantify and understand progress against engagement and growth goals, selecting appropriate key performance indicators for reports to leadership that clearly articulate relevant metrics
• Work with product and innovation teams to build decision frameworks that prioritize growth-specific product improvements and sustainable build-measure-learn testing rhythms, ensuring factors such as potential impact, liklihood of success, and costs are evaluated.
• Work with product management and engineering teams to incorporate testing within digital products.
• Engage digital customers to develop and validate end-user insights, blending data with a deep understanding of user needs, habits, and perceptions developed through interviews, usability studies, and customer feedback.
• Use data and analytics to clarify end-user challenges and then work with product teams to priortize growth-specific digital product improvements and an insights-led feedback loop to influence the product roadmap.
• Participate in cross-functional teams (IT, Marketing, Innovation Managers, Product Developers) and external resources/partnersto exercise frameworks for evaluating new growth opportunities.
• Inspire a culture of ideation and innovation within the team and provide consistent feedback.
• Communicate effectively and establish credibility throughout the organization and with senior leaders.
• Champion diversity & inclusion and demonstrate it throughout the business regions.

• 15+ years of experience.
• Curiosity, Creativity, Collaboration.
• Strategic, multi-dimensional thinking - with an ability to look at the whole picture and see how things interact.
• Experienced leading small to medium sized teams.
• Non-positional leadership "soft skills", able to align diverse market-facing teams toward a shared objective.
• A drive to build and improve processes and organizations able to flourish in a highly experimental environment
• Consultancy background preferred.
• Comfort with ambiguity.
• Technical background, orientation, and ability to navigate the intersection of marketing and technology.
• Master of researching, analyzing, and summarizing data, spanning user, technical and market research.
• Comfort presenting to top management.
• Mastery of statistical reasoning with an understanding of how to design effective experiments, employing quantitative intuition to interpret user experience data.
• Conversant with data analysis and the tools for retrieving, manipulating, and visualizing data.
• results across all parts of the user journey and at all levels of the funnel.
• Ability to work backwards from a desired outcome to formulate a clear path.

• Courage & Innovation
• Agility & Performance
• Inclusivity & Collaboration
• Integrity & Accountability