01 Dec
Senior SEO Specialist
Vacancy expired!
job summary:
- 5+ years of search engine optimization experience required, including demonstrated success in audience acquisition and search ranking improvement for a medium / large public-facing website.
- Enterprise-level search engine optimization experience, a big plus
- Demonstrated knowledge of SEO tactics and strategies, including:
- On-page SEO
- Mobile usability analysis
- SEO architecture and taxonomies
- Schema implementation
- Off-page SEO
- Keyword research and analysis
- Demonstrated knowledge of technical SEO, including structured data, and experience with global SEO highly desired.
- Familiarity with major SEO, project management, and web analytics platforms, including Adobe Analytics, Google Analytics, Moz, Ahrefs, SEMRush, SpyFu, Screaming Frog, Google Webmaster Tools, Google Search Console, JIRA, Slack.
- Working knowledge of HTML/CSS, AJAX, XML, and JavaScript as it relates to search optimization is a definite plus.
- Excellent MS Office skills (Excel, PowerPoint, Word).
- Creative thinker and self-starter, with the ability to deal with both the big picture and the day-to-day details while successfully multitasking.
- great written and verbal communication skills. Should be comfortable speaking in front of groups.
- Bachelor's Degree required.
- Assist with the day-to-day management of SEO activities across Front Ad Media web properties.
- Work closely with technology, marketing, and content teams to identify and implement SEO best practices within new and existing projects.
- Assist in the creation and delivery of site audits, including content audits and technical SEO audits, in order to identify opportunity, scope of work, and business impact.
- Optimize existing content and uncover opportunities to improve visibility.
- Implement link building strategies and campaigns to improve SEO metrics.
- Recommend changes to website architecture, content, linking, etc., with the purpose of improving overall site optimization.
- Perform keyword research and provide recommendations to the content team
- Take ownership of discrete SEO projects, as needed, seeing the project through from ideation and spec-writing, to QA and release.
- Perform competitor analysis, keyword gap, backlinks gap, share actionable insights and take appropriate corrective actions.
- Build and maintain daily, weekly, and monthly KPI reporting in conjunction with the Marketing team, as needed.
- Keep up with search optimization best practices on a daily basis, including changes to algorithms, ranking factors, and general search-related updates.
- Be an internal champion of search best practices, including building checklists, and templates, as needed.
- Experience level: Experienced
- Minimum 5 years of experience
- Education: Bachelors (required)
- SEO
- Web Analytics
- Digital Marketing
- Paid Search
- web development
Vacancy expired!