Marketing Operations Manager
Vacancy expired!
Job Description
Dynatrace is looking for aMarketing Operations Managerto join our global MarketingAnalytics &Operations team.This is a critical team within Corporate Marketing that optimizes the lead lifecycle, manages day-to-day marketing initiatives, oversees the organization’s Mar-Tech stack, and enables the business with marketing performance insights.The role requires a high degree of technical knowledge of bothMarketoand Salesforce and theirintegration, as well as strong project management and data analyticsskills.
Key Responsibilities:- Create, maintain and optimize scalable processes to ensure best practices around lead scoring, lead tracking, lead enrichment, lead segmentation and lead acquisition are followed
- Act as subject matter expert with business stakeholders on internal data, technical processes and solution approaches
- Partner with stakeholders including theBusiness Systems, Sales Operationsand SDR teams to maintain alignment on lead management and underlying technical infrastructure
- Actively look for opportunities to drive incrementalvalue andanticipatefuturebusinessneeds tocontinuously improve efficiency andthroughput
- Gather,understandand execute uponbusiness/stakeholder requirements and project manage complex lead lifecycle projects
- Work closely withthe marketing teamsto create and analyze lead and campaign reports to determine performance, ROI and business impact on a weekly and ad-hoc basis
- Document business scenarios, customer journeys and expected outcomes - mapped to requisite data and automation capabilities solutions
Qualifications
- 5+ years of experience working withMarketo
- High Proficiency with Salesforce,specifically with the lead, contact,account objectsas well as the integration withMarketoandreporting
- Advanced knowledge ofmarketing funnels,lead management,lead lifecycle implementation withinMarketo
- Strong familiarity of the various global compliance and privacy regulations on marketing communications
- Be highly organized and able toprioritize andmanage multiple, fast-moving projects using external vendor and internal resources
- A proactive problem solverwithgood communication,project management skills to relay your findings and solutions across technical and non-technical audiences
- Ability to deliver projects successfully on timeand quality
- Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture
- Strong analytical skillsusing exceland experience with visual reporting
- Strong attention to detail
- Marketocertifications and/or admin experience
- Salesforce certifications and/or admin experience
- Experience working with marketing attribution model solutions likeLeandata, Full Circle,Bizible, or similar ispreferred
- Experience withdata analysis and ETL tools including Tableau and Alteryx
Additional Information
All your information will be kept confidential according to EEO guidelines.
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We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact[emailprotected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish.EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.
Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app. Requests for exemptions, must be reviewed and approved prior to commencing employment. If this requirement is not met, your employment will not commence.
Note to Recruiters and Placement Agencies:Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.Vacancy expired!