Director, Marketing Analytics and Channel Optimization

Director, Marketing Analytics and Channel OptimizationNewark - Continental, DEWho we are:Sallie Mae is proud to help Americans aspiring to create the life they imagine—whether that means helping them make college happen, or other endeavors they pursue to invest in their future. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skills—you’re in the right place.What You'll ContributeResponsible for managing analytics for private student loan product marketing efforts. He/she is relied upon by executive management for analysis supporting the marketing strategy, budget, forecasting, volume, customer universe and segmentation, as well as various ad-hoc product needs. This information gained from the analysis is used to impact the overall business strategy. This individual manages the relationship between the Product, Credit, Marketing and Lead Generation teams and must effectively influence these parties, offering valuable insight and providing remediation when necessary. He/she supports the private student lending marketing budget. Must provide innovation and insights to drive opportunities across marketing, offer, channel and engagement strategies. Individual is responsible for establishing the proper test and control environments to ensure all initiatives are set up to be measured for success. The incumbent must manage a team responsible for all product, marketing and portfolio analysis and reporting. The team assists vendor partners and internal IT teams with various business initiatives such as enhancing lead generation. The position also works with cross-functional partners on all optimization efforts. The individual has management experience with the demonstrated ability to manage the work processes and output of his/her own team by recommending and guiding the team to use the appropriate analytic methodology.What You'll DoDescription% of Time Spent Manage the output of a team by recommending and guiding the appropriate methodology· Reviews team’s queries and create queries using SQL or SAS· Ensures work is timely and appropriate for intended audience· Develops thorough knowledge of company and product linesManages multiple competing priorities

· Turns data into actionable insights to support strategy and growth20% Marketing Strategies· Assists in developing volume and campaign forecasts, using trends and business changes to ensure accuracy and maximize volume while maintaining high level of efficiency· Recommends and provide analytical insight into budget decisions· Innovates to create or identify new marketing opportunities· Ensures the ability to measure success of all relevant channels and initiatives· Provides regular updates to various audiences across the company related to the channel metrics20% Targeting Strategies and Lead Generation· Owns relationships and contracts with external vendors· Provides support and analytics for campaign changes and updates; channel expansion opportunities and offer strategies· Oversees brand new campaign development, ensuring target population is identified20% Ad-hoc Analytics/Projects· Be the lead for multiple ad-hoc projects related to key company initiatives· Manages execution of projects across team members according to priorities· Provides valuable insight to marketing team on various projects· Creates and supports ad-hoc analytics from PSL product lines20% Campaign, Product and Portfolio Reporting and Analysis· Owns the business reporting portal called SLM reports· Innovates to create new reports, to help drive understanding of the business20%The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.Required Qualifications:What You Need to SucceedBeing focused on our customer helps us to deliver a lasting impression and instill trust. Through collaboration and teamwork, we are able to communicate effectively across departments leading to better decision quality. We hold ourselves to the highest standards ensuring accountability in all we do to deliver on our mission and shared values.A leader at Sallie Mae will need to be strategic with their teams to achieve our corporate goals. Their ability to drive our vision and purpose amongst their teams and helping them to develop to the next level of talent will be imperative. Being able to adapt to situations quickly and effectively will foster a positive proactive work environment and result in a leader being successful at Sallie Mae.What You HaveMinimum: Indicate minimum education, skills and experience required. Bachelor’s degree in Business, Economics, Sciences, Engineering, or relevant experience 8+ years analytic strategy development experience 5-7 years management experience 3 years extensive expertise in SQL and/or SAS Proficiency with MS Office suite software Prior experience in consumer lending verticals Exceptional oral, written, and formal presentation skills Balanced expertise in analytics, relevant supporting technology, and business acumen Exceptional problem solving and analytical skills Experience managing projects, including ability to provide direction to others and successfully generate results Ability to interact at all levels of the organization and present to executive management Ability to turn data into actionable insights Demonstrated ability to influence others without direct authority or reporting structure Accountability - Hold self and others accountable to meet commitments. Collaboration - Build partnerships and work collaboratively with others to meet shared objectives. Communication - Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences. Customer focus - Build strong customer relationships and delivers customer-centric solutions. Decision quality - Make good and timely decisions that keep the organization moving forward. Instill trust - Gain the confidence and trust of others through honesty, integrity, and authenticity. Develop talent - Develop people to meet both their career goals and the organization’s goals. Situational adaptability - Adapt approach and demeanor in real time to match the shifting demands of different situations. Strategic mindset - See ahead to future possibilities and translate them into breakthrough strategies. Drive vision and purpose - Paint a compelling picture of the vision and strategy that motivates others to action.Preferred: Indicate “nice to haves” regarding education, skills, and experience. Master’s degree in Business, Finance, Economics, Marketing, or related field Experience providing guidance to Media Agencies for Marketing Optimization, data and targeting Knowledge of data visualization tools (Tableau and/or PowerBI) Understanding of Agile development principlesThe Americans with Disabilities ActThe Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.What You'll Get at Sallie Mae:Comprehensive Compensation and Healthcare Benefits (Medical, Dental, Vision plans)

Financial Well-being : 401(k) company match, employee stock purchase plan, and basic life insurance and short-term disability are provided to employees at no cost

Work/Life Balance : Paid time off, time off to volunteer, and tuition reimbursement. In addition, after 6 months of employment, primary caregivers receive 12 weeks of 100% fully paid time off and secondary caregivers are eligible for 4 weeks of 100% fully paid time off, for birth or adoption

Wellness : Fitness centers/gym subsidies, free Fitbits with step challenges, and wellness education

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click here. EEO is the Law Supplement. Click here to view the U.S. Pay Transparency Policy.