Senior Growth Marketing Manager

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.We believe every interaction is an opportunity. Are we yours?The ChallengeQualtrics is looking for a Senior Global Growth Marketing Manager, to manage global demand generation campaigns that bring in and nurture leads from various channels and content marketing efforts. The ideal candidate for this role will bring expertise in launching campaigns in new markets and strategizing how to convert leads down the funnel.The Expectations for SuccessCreate and drive the global integrated marketing calendar across channels for your product area

Instrument campaigns to measure their success and report on progress towards campaign goals

Collaborate with channel owners to improve future campaigns based upon data & trends

Ensure all parts are moving properly across channels like creative & content, communicating frequently so that they have what they need to execute

Collaborate with analytics team to report on marketing success and identify opportunities for optimization

Partner with the integrated marketers and channel marketing owners (email, webinar, paid media, SEO, etc.) to build integrated campaigns that drive awareness and consideration

Qualifications & RequirementsThe Senior Global Growth Marketing Manager must have a general understanding of demand generation best practices across a variety of online and offline channels, including, campaign and project management, reporting, and sales funnel conversions. The Senior Global Growth Marketing Manager is the driver of their respective demand generation campaigns from concept through launch and reporting.6+ years creating and managing marketing programs, including a minimum of 1 year in B2B (B2B SaaS experience preferred).

Passion for demand generation best practices, building customer facing campaigns and generating pipeline

Excellent program management and interpersonal skills with and a phenomenal track record of working across teams

Consistent track record delivering under a tight deadline

Highly analytical and metrics driven

Experience in managing sales funnels, marketing automation and lead scoring - preferably with Salesforce & Marketo

Experience working successfully with internal and external partners

What differentiates us from other companies:Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours

Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)

We take pride in our offices’ design aiming at fostering creativity from our rooftop views to an open and collaborative work space.

30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)

On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office

To learn more about what we value read about it directly from our employees Qualtrics Life stories (https://www.qualtrics.com/blog/qualtrics-life/)

Qualtrics is an Equal Opportunity employer. Individuals seeking employment at Qualtrics are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.