25 Jan
Social Media and Marketing Specialist
Massachusetts, Boston , 02108 Boston USA

Vacancy expired!

Social Media and Marketing Specialist

Job Description

Smolak Farms is a working farm in North Andover, MA.

Open year-round, we run a busy farm stand business with many different offerings:

- Farm Stand with on-site bakery with pizza and lunch specials and weekly meals to go

- Annual CSA program

- Beautiful events facility for Weddings, Corporate Functions, showers, etc.

- Farm To Table Whim Dinner Series

- Kids playground and animal area

- PYO fruit and cut-your-own flowers

- Pre-cut and cut-your-own Christmas trees

- Seasonal and holiday events and activities for kids and families alike

This role provides a unique opportunity for someone experienced in marketing and social media who is excited to work with a growing brand with many moving parts.

It’s hard not to have fun working with delicious baked goods, photographing adorable animals, and promoting all of the fun one can have at a farm.

We’re a fun team, and always welcome creativity and new ideas.

We are looking for an experienced and creative social media marketer to join us. As the Social Media and Marketing Specialist, you will be responsible for developing and implementing our Social Media strategy, helping to maintain our website, writing and sending our email newsletters, and assisting with other marketing efforts as needed. These could include designs for event collateral, designing and printing signage for the farm, creating print ads, and more. Experience with website maintenance and publishing is strongly preferred (and basic HTML understanding is a bonus!) You will work closely with the farm’s general manager, as well as the education, events, and bakery departments.

We are looking for a candidate who has demonstrated experience using social media to help grow a customer base and engage an audience. Ideally, you will have worked in a retail-type environment, or with a B2C business before. The needs of the farm change day-to-day and season-to-season, so there will be quieter seasons (winter) and busier ones (fall). We generally expect the workload will be somewhere around 10-15 hours/week, but could see that growing as the business grows. Some occasional work outside of normal hours may happen from time to time, generally by way of responding to a customer inquiry or promoting a last-minute event or food special. Most work can be done remotely, but we’d like this candidate to make efforts to visit the farm somewhat regularly for team meetings, photoshoots, or just to stay up-to-date with events and activities.

Responsibilities

● Develop, implement and manage our social media strategy

● Design visual assets in Canva to be used on social media

● Use Later to schedule weekly social media posts

● Regularly respond to customer inquiries submitted via social (FB and IG)

● Maintain farm website and update regularly with new events, weekly menus, and more

● Write and send customer newsletters

● Measure the success of social media campaigns and suggest improvements

● Monitor customer engagement, and act as the public face of the farm on all social media platforms

● Stay up to date with the latest social media best practices and technologies

● Periodically add items to online store for promotion online

● Assist other teams at the farm (events, education) with creating collateral as needed

Requirements / Qualifications

● 2+ years of experience managing social media for a customer-facing brand

● Demonstrated expertise with Facebook, Instagram and Twitter

● Strong knowledge of social media platform best practices

● Experience using Canva, Later, and Constant Contact (or similar tools)

● Familiarity with web design and publishing (specifically Wordpress and Square)

● Great interpersonal and communication skills

● Excellent multitasking skills and comfort juggling multiple projects at once

● Ability to capture aesthetically pleasing photos (with a smartphone or the farm camera) is a major plus

Smolak Farms is an equal opportunity employer.

All candidates, regardless of race, gender, age, or sexual orientation are encouraged to apply.

Subject to CORI/SORI Job Application Process

Apply at: generalmanager@smolakfarms.com

Check our website at www.smolakfarms.com

Or our drone video at: https://vimeo.com/188379136

Vacancy expired!


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