25 Jan
Digital Marketing Specialist
South Carolina, Raleigh 00000 Raleigh USA

Vacancy expired!

Job Description

The

Digital Marketing Specialist is accountable for the orchestration and delivery of digital marketing tactics, including social media, email campaigns, paid media and inbound marketing tactics.

You are in charge of optimizing existing content and communicationtools and channels to meet our digital campaigns objectives.

You will assist in the end-to-end production of marketing campaigns, ensuring brand integrity, appropriate targeting, and timely delivery.

The Digital Marketing Specialist will produce digital campaign performance dashboard and provide insightful data and analytics to the team. This will require working closely with our Demand Generation, as well with our graphic designers and content producers.

You will have expertise in optimizing technology and tools to create efficient digital campaigns.

Responsibilities

Digital Campaigns Creation and Optimization

  • Create and manage digital campaign assets (email campaigns, newsletters, nurture, account based marketing campaign assets)
  • Execute and deploy digital campaigns while leveraging internal marketing tools such as Pardot and SalesForce
  • Participate in the creation of targeted audiences lists and keep them updated in partnership with the Sales Team
  • Identify and execute marketing automation flows according to campaign objectivesand targets
  • Ensure the consistency of the brand image during the production of digital communication assets
  • Ensure the quality and consistency of digital campaigns materials
  • Support other team projects, initiatives, and campaigns as needed
  • Deploy social media content (including graphic, photographic, and video)
  • Manage social media editorial calendar and participate in the social media strategic planning
  • Maintain and manage all social media pages
  • Create and update digital campaign performance dashboard in order to continue reassess and reoptimize assets and flows
  • Analyze the performance and statistics of the various social media platforms, measure the impact and suggest strategies to increase their reach
  • As a member of the Marketing Team, you will play a critical, collaborative role in driving high-quality sales pipeline. We are an all-hands on deck Marketing Team!

Qualifications

Requirements

  • 2+ years of related marketing experience
  • Bachelor's Degree in Communications, Marketing, or a related field
  • Experience in using Pardot, SalesForce and other marketing tools.
  • Previous experience in email campaign management
  • Knowledge of Google Adwords, SEO, SEM
  • Excellent written and verbal communication skills
  • Strong organizational skills and impeccable attention to detail
  • Ability to multitask and work well under time sensitive deadlines

Desired Competencies

At Intelerad, we live by our six core values to ensure everyone is focused on what matters. Learn more about what we look for in our team members here.

  • High level of both IQ and EQ skills, with proven strategic, analytical, and business acumen
  • Ability to break down issues and present solutions to teammates
  • A dynamic, forward-thinker who will bring high intensity and commitment to rapidly scaling the business
  • Passionate about developing positioning and redefining the space for an industry-leading company
  • Collaborative; excellent relationship building skills with an ability to prioritize, negotiate, and work with a variety of internal and external stakeholder
  • Ability to inspire a culture of innovation, collaboration, execution, accountability and positivity
  • Analytical and innovative thinker, someone who thrives in the use of data to drive decisions

Additional Information

All applicants meeting minimum qualifications will be required to complete a 30 minuteonline assessment as part of your application.

Intelerad and Ambra Health Combine to Form the Global Industry Leader in Cloud PACS and Enterprise Imaging

Intelerad Partners with Strategic Radiology to Bring Innovative Medical Image Management Solutions to More than 1,300 Radiologists Across the US

Meet Intelerad’s Leadership Team:https://www.intelerad.com/en/about/leadership-team/

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Vacancy expired!


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