26 Feb
Integrated Marketing Manager
Tennessee, Nashville 00000 Nashville USA

Vacancy expired!

AEG Worldwide is the world's leading sports and live entertainment company with operations in the following business segments:

  • AEG Presents, which is one of the largest live music companies in the world dedicated to live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals
  • AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events
  • AEG Global Partnerships, which supports each of AEG's divisions through worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships
  • AEG Real Estate, which develops major sports and entertainment districts worldwide

With offices on five continents, the company uses its global network of venues, portfolio of powerful sports and music brands, ticketing and content distribution platforms and its integrated entertainment districts to deliver the most creative and innovative live sports and entertainment experiences that inspire athletes, teams, artists and fans.

Position Summary:

The Integrated Marketing Manager is responsible for all marketing assets for shows on calendar. This position will work in conjunction with artist management, Radio/TV, talent buyer, and marketing team to create and develop an effective integrated marketing plan that will reach the correct demographic and target customers appropriate for each show. The Integrated Marketing Manager will develop graphic content used to inform the general public of shows for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. The Integrated Marketing Manager will oversee social media accounts and ensure they are up to date with engaging material.

Essential Functions:

  • Responsible for development and execution of marketing and promotional plans for assigned one off and touring shows within the River Cities region. Collaborates with tour directors, talent buyers, and marketing director to plan and oversee the marketing spend. Create and manage digital cross-promotional opportunities and partnerships
  • Develop relationships with agents, managers, venues, music industry professionals within Nashville to elevate AEG's presence in the market.
  • Attend AEG shows in Nashville on a regular basis.
  • Develop local partnerships on a grassroots level to enhance overall applicable marketing plans.
  • Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Prepare advertising settlements for each show
  • Oversee, design, build and maintain social media presence, research current trends and apply current promotions. Run point for setting up account access with artists. Keep up with current social trends to ensure social strategy remains current. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
  • Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales.
  • with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
  • Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
  • Measure and report performance of all digital marketing campaigns and assess against goals KPIs and ROIs.
  • Compile relevant demographic data through data acquisition and analysis and share with marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.
  • Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
  • Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions. Develop promotional, advertising partnerships with websites that can reach targeted demographics. Research new technological companies and develop personal relationships with them.
  • Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets. Buy ad space via the internet/aps (YouTube, Google, Yahoo, Pandora, Spotify, etc.) for shows, festivals, venue advertisements and tours.
  • Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
  • Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Create graphics for ecards, banners, posters, social media post, radio station needs and e-mails
  • Coordinate efforts with street team to make sure they have materials needed and are marketing to the right audience.
  • May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list.

Required Qualifications:

  • A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing/ Business Communications or a related field
  • 5 years of related work experience
  • Exceptional written, verbal and listing communication skills with a can-do attitude
  • Strong organizational skills with the ability to work in a fast-paced environment.
  • Knowledge of social media and online marketing initiatives and strategies
  • Creative, detail-oriented person who can juggle multiple tasks
  • Computer savvy with knowledge of MS Office, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
  • Experience with media buying, executing digital media plans and omni-channel digital marketing
  • Knowledge of programmatic media and real time bidding
  • Experience working with email, mobile and digital marketing programs
  • Knowledge of data analysis and budgeting.
  • Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.
  • Excellent interpersonal skills with the ability to build and cultivate relationships
  • Knowledge of music industry
  • Demonstrates creativity and documented immersion in Social Media
  • Proficient in content marketing theory and application
  • Experience sourcing and managing content development and publishing
  • Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management)
  • Analytical in nature using data to drive decisions

AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

Vacancy expired!


Report job