Sr. Brand Manager Marketing, Cookie Jewel & Planned to Go
Vacancy expired!
DescriptionMondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 80,000 colleagues around the world are key to the success of our business. Great people and great brands . That’s who we are.Join us on our mission to continue leading the future of snacking around the world by offering the right snack , for the right moment , made the right way . It’s time for you to Make It with Mondelēz International.MarketingIn Marketing, you’ll be the ones who first capture our consumers’ imaginations, giving them a tantalizing taste of our brands. You’ll work to help our brands stay relevant to consumers by developing and activating brand plans that capture their imagination, passion and loyalty.Purpose of RoleSupports the Director to deliver a strategic plan for Jewel and Planned to Go, while also defining, delivery and activating the annual plans, base activations, core launches, as well as pricing, packaging trade and promotion for the portfolio of brands. Partners across Innovation & Commercial marketing groups, as well as pilars, sales, R&D, ISC and other key functions in the organization.Main Responsabilities
Create and execute Cross-biscuit Multipack Strategy (500MM)
Support Jewel Brands (Cookies) - 1MM
Portfolio Strategy plan for Jewels brands; evaluate M&A partnerships (invest /diversteture straategy)
Honeymaid & Nutterbutter - Drive opportunities to accelerate growth
Build Honeymaid Scale programs on external partnerships
Lead the development and execution of the integrated communication and media plans
Maximizing Media ROI, working with other Equity leads and Agency; followed by ongoing troubleshooting, maintenance and updates, working with creative, social and digital agencies.
Partner with Insights & Analytics to deliver key communications/media testing, measurement and on-going optimization
Working with internal and external partners like sales and Nielsen; identify brand and category trends to inform brand health and business strategy
Oversee Pricing and Strategy teams to deliver customer and consumer value in line with category trends
Brief and support branded national shopper marketing programs, including strategic briefing and creative oversight
Support the development of brands’ budget and provide input to the Category team on in-year adjustments
Responsible for progressing base growth (PPA, quality, price realization) initiatives from Innovation charter to Product Development Request (PDR)
Collaborate with US and Canada Category teams (Category brand teams, Sales Planning and Shopper Marketing and Merchandising Solutions) to ensure brand programs address customer and shopper opportunities
Lead cross functional quality improvement efforts; partner with Integrated Supply Chain, Research & Development & Quality, as well as consumer response to ensure consistent product, working to ensure ongoing quality product delivery.
Qualifications
Bachelor’s Degree is required; Master’s Degree preferred
Minimum of 7 years work experience or equivalent; brand marketing experience required
Strong strategic thinking and problem solving capabilities
Ability to thrive in and handle ambiguity & fast paced environment
Analytic and creative thinking skills
Strong business acumen and marketing capabilities
Strong cross functional partnership skills
Strong communication skills
Demonstrated track record of sales/marketing/commercialization execution
Functional CompetenciesLeadership Competency
Dealing with ambiguity
Informing
Organizational agility
Decision quality
Functional Competency
Knowledge of commericialization I2M
Knowledge of IBP process
Knowledge of Shopper Marketing process, Sales and food service, and channels
Experience building growth plan, developing equity communications
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.Job: Brand/Product/Category MarketingPrimary Location: NA-US-New Jersey-East HanoverSchedule: Full-timeReq ID: 2001933
Vacancy expired!