05 Apr
Business Development Manager - Intellectual Property
District of Columbia, Washington , 20001 Washington USA

Job Description

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

For the health and safety of the workforce,

Crowell & Moring LLP is requiring that all prospective employees present proof that they are fully-vaccinated and—if eligible—boosted against COVID-19, or seek a reasonable accommodation for religious or medical reasons, prior to their first day of employment. Prospective employees who are fully-vaccinated but not yet eligible for a booster shot will be required to obtain a booster within one week of eligibility as a condition of continued employment.“Crowell & Moring LLP is an equal opportunity employer. Crowell & Moring LLP will engage in the interactive process with candidates who are unable to be vaccinated and/or boosted due to a sincerely held religious belief or medical reasons and explore what, if any, reasonable accommodations Crowell & Moring is able to offer.”

Job Summary:

The Business Development Managerworks with and supports the assigned practice group and department, along with related cross-practice, industry-focused working groups. This position will support the Intellectual Property Practice Group and the Technology and Intellectual Property Department. The manager leads group business development initiatives and supports and coordinates marketing efforts. The Manager will report to a Director, Business Development.

This position will work closely with colleagues across the Marketing Department, including the business development, communications and marketing and branding teams, to drive practice group and firm-wide initiatives.

Primary Areas of Responsibility:

Business Development and Marketing Collaborates with department, practice and working group leaders and the Director, Business Development, to develop and implement strategic plans and initiatives. Engages with practice groups and attorneys to understand the legal and business needs of clients and the corresponding legal solutions the firm can provide. Through practice group “fluency,” contributes business development advice and guidance that demonstrates a sound understanding of the nature of the work and experience of the lawyers in the assigned practice groups and working groups. Drives business development goals of assigned groups, including support in identifying business leads and opportunities, expanding existing client matters, and identifying and pursuing cross-selling opportunities. Develops pitches and proposals, including responses to formal RFPs. In collaboration with Research Services, digests and delivers meaningful research on existing and prospective clients, competitor activity, and industry or market trends to inform and support business development opportunities, strategies, and decisions. Develops compelling marketing collateral, website descriptions, and other client facing materials; ensures materials are regularly updated. Supports opportunities to increase brand awareness and profile for assigned practice groups and working groups, including outward facing activities such as sponsored events, in-house presentations, professional speaking opportunities, alerts and published articles; collaborates with events team as needed. Supports firm-wide efforts related to knowledge management, including collecting experience captured in pitches, proposals, and other experience-based submissions, such as awards and ranking publications; maintains matter/experience lists and databases for assigned groups. Supports, monitors and reports on the progress of on-going business development efforts and initiatives for assigned groups. Works with individual lawyers and advises on business development best practices and strategies to assist in developing their practices. Supports lawyers with client alerts, blogs, and newsletters. Oversees the timely preparation and submission of the Chambers, Law360 and other ranking submissions for the assigned practice and working groups. Works with the PR team to coordinate proactive media and publishing opportunities to elevate the profile of the practice group and individual attorneys. Handles other business development and marketing responsibilities, as assigned.

Practice Group Operations Helps to set agendas for practice group, steering committee and working group meetings. Contributes to the development of agendas and coordinates practice group retreats and other special group meetings. Annual budget:

  1. Works with the Director, Business Development and practice group leadership to develop and monitor, on a monthly basis, the practice group’s annual business development budget.
  2. Keeps practice group leadership apprised of monthly spend and helps to facilitate review and approval of unbudgeted initiatives that are important to achieve the group’s objectives.

Supports lateral integration efforts.



Experience:The position requires a minimum of five (5) years of increasingly responsible, directly related experience during which the necessary knowledge, skills and abilities were attained.

Experience working with an intellectual property practice in a business development/marketing role within a law firm environment strongly preferred.

Demonstrated project management experience is an asset to this role.

Experience directly supervising others on a regular basis preferred.


The position requires a Bachelor’s Degree. A JD, MBA or other related advanced degree may substitute for required experience.

Knowledge, Skills and Abilities:

Demonstrated ability to build strong working relationships across all levels of the organization and work effectively both independently and with others in a cooperative, enthusiastic and friendly manner to accomplish position functions and participate in team efforts. Ability to adapt to changing priorities and maintain a productive and committed work effort, meeting deadlines and managing workload. Demonstrated ability to communicate persuasively, both orally and in writing, on a prepared and extemporaneous basis with clients, lawyers, and staff. Experience with content creation and messaging development. Strong business and marketing acumen. Ability to leverage research and competitive intelligence to identify business opportunities and support go-to-market strategies. Ability to appropriately delegate work to others to meet deadlines, goals and objectives, develop skills and knowledge of others, build capacity and productivity of department. Strong knowledge of and familiarity with legal and business environments.

Additional Information

Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package which includes progressive options such as back up child care, wellness programs, cultural events and social activities. We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.At this time, and for the foreseeable future, this is a hybrid role with time split between work-from-home and being in the office.

EOE m/f/d/vCrowell & Moring LLP participates in the E-Verify program.

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