Direct Mail & Affiliates Marketing Manager

Job Description

Square is looking for an extraordinary performance marketer to help drive new user growth through Direct Mail and Affiliates Marketing channels. As a member of the performance marketing team, you'll own strategy, execution, and vendor relationships for both channels, working with cross functional internal teams to support Square core payments business, and SaaS products. You will report on performance results and providing applicable next steps on your channels to team members on a regular basis.

• Contribute to marketing strategy and execution of each channel with the end goal of driving new high value customers for all Square products
• Manage MM budgets and annual revenue forecasts for each channel
• Continuously improve and develop A/B tests within each channel to improve creative and targeting efficiency
• Create and deliver performance reports on paid marketing channels, providing actionable insights for senior management and stakeholders, and collaborate on monthly and quarterly marketing progress reviews
• Collaborate with multiple internal teams (creative, analytics, and data science) to continuously improve upon channel performance KPIs

• Manage relationships with external vendors (list rental brokers, printers and mail shops) in addition to scoping new vendors to improve channel efficiencies
• Test and monitor mail drop performance and adjust strategy based on performance
• Work closely with the Data Science team to optimize our models for target audience selection

• Work with our affiliates agency to scale our program and drive growth in affiliate traffic and business revenue
• Evaluate commission structure to ensure affiliate partners are incentivized based on key business goals

Qualifications

• BA/BS with 4+ years of relevant marketing experience
• 2+ years of experience in direct mail and affiliates marketing, directly managing campaigns and analyzing results
• Strong analytical skills to evaluate channel performance, deep dive into the root cause of performance fluctuations, and come up with a relevant plan
• Others who have worked with you describe you as: self-driven, accountable, solutions-oriented.
• Work well cross functionally and able to collaborate with multiple internal teams on optimizing channel performance
• The ability to summarize results into actionable recommendations for senior executives
• Effectively manage agency relationships
• Prior financial services industry or b2b experience is a plus
• Prior experience and knowledge of SQL and Looker is a plus

Additional Information