05 Apr
Senior Analyst, Programmatic
Georgia, Atlanta , 30301 Atlanta USA

Job Description

Moxie seeks a Senior Programmatic Analyst for our growing Media team! The Senior Programmatic Analyst owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of the Programmatic Analyst. This role will train our Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

What You’ll Do:

Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independentlyEffectively communicate digital strategies, rational, and proposals for current and new clients

  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports including data quality and insight development
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Provide weekly and monthly auditing reports to agency stakeholders & actualize bill/pay systems when applicable
  • Develop a rapport with the broader Moxie digital Activation, Strategy and Analytics teams
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Actively engage with Analysts by coaching, managing, and educating them on new technologies, digital advertising principals and client services skills
  • Work with technology partners in order to secure support for daily campaign management and implementation question

Qualifications

Who You Are:

  • You have 2+ years of programmatic experience in an agency environment
  • Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
  • You are a self-starter who will proactively uncover opportunity to support the team, even if you weren’t expressly asked to do it
  • You’re eager to learn and driven by curiosity
  • You have the ability to juggle multiple projects without breaking a sweat
  • You have strong communication skills and attention to detail

Sound like you? We’d love to hear from you!

Additional Information

All your information will be kept confidential according to EEO guidelines.


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