Global Brand Development Lead
Vacancy expired!
Job Description
As
Senior manager, global brand development, you willbuild impactful brand building activation, communication and partnerships, that engage the consumer into buying and loving the brand.- Lead advertising and big idea development against key brand initiatives, cascaded across all consumer facing content and touchpoints, including advertising, POS, consumer activation & PR ideas, partnerships and social.
- Partner with regions on media plan and spend allocation recommendations.
- Develop and cascade communication toolkits across regions
- Help build and foster organization’s capabilities as best in class marketing; including social media, consumer activation, PR and influencer ideas, media content and platform trends and partnerships
- Review, monitor, evaluate and extract learnings from marketing activities so as to continuously improve ROI
- Ignite passion in the marketing function and to build credibility around marketing across the organization.
Qualifications
- 10 + years of Marketing experience in Consumer Packaged Goods in a Brand Development/Activation Role, an Advertising Agency role, or a Communication/Activation focused Start Up.
- Demonstrated experience leading advertising, including agency management, idea creation, production, tool kit delivery
- Experience with social media, PR and consumer activations
- Connections and resources in agency industry
- Experience with content development and production
- Passion for new content and media/marketing trends
- Global experience
- Demonstrated people leadership and proven track record of coaching & developing
- Fluency in English is required.
- Experience as Brand Manager, strong communicationdevelopment
- Experience in managing partnerships/licensing/content
- Experience managing brand budgets and P&Ls
- Experience working with IRI or Nielsen Scantrak and Panel data
- Solid MS Office skills – PowerPoint, Excel, Word
- Demonstrated project and product management expertise
- Excellent interpersonal and communication skills
- Strong analytical and creative problem-solving skills
- Global mindset and passion for growth
- Ability to effectively organize, analyze, and present data with solutions
- Ability to work independently and demonstrate solid leadership qualities
- Ability to work on cross-functional teams and influence without authority
- Efficient and effective with time management
- Strong presentation builder – able to effectively summarize detailed information into a presentation with clear narrative flow, succinct takeaways and impactful visuals
This position can be partially remote with regular presence to our Shelton's offices (Connecticut).
Additional Information
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers.We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteranstatus, disabilitystatus, orsimilarcharacteristics. All employment is decided on the basis of qualifications, merit, and business need.
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employmentopportunity. Regardless of past practice, all resumes submitted by search firms to anyteam memberat BIC via email, or directly to a BICteam memberin any form without a valid writtensearchagreement in place for that position will be deemed the solepropertyof BIC, and nofee will be paid in the event thecandidateis hired by BIC as a result of the referral orthroughother means.
Vacancy expired!