Direct Mail / CRM Marketing Manager

Description Digital Marketing ManagerRobert Half is working with a local Atlanta client to fill a Digital Marketing Manager position. This position is remote but there will be onsite meetings at their Buckhead location occasionally. Atlanta based applicants are preferred. This is a 90 day contract with the potential to extend or convert to full time.Please see the details below. Apply directly to Lauren Becker. Contact info belowYou can call and ask for Lauren Becker to apply directly or find me on LinkedIn under Lauren Rodeheaver Becker to apply via email.Requirements What you will be doing:Direct Mail / Digital Marketing Manager

The strategy for Direct Mail has already been laid out for the year, but the team needs someone at a manager level to be able to help with the activation and execution of strategy w/ cross functional teams. Direct Mail experience is preferred but the team is also open to someone who has had more of a CRM background as well.

Responsible for managing the strategy, planning, execution and analyzing of performance for the direct mail channel for Client's portfolio of brands, with the goal to drive incremental revenue.

Design, execute, and measure direct mail campaigns for acquisition, retention, and reactivation audiences

Partner with CRM team and external vendors to maximize full funnel conversion efforts for acquisition and retention audiences.

Rigorously test direct mail attributes; from content and format to lists, selects, offers, and segmentation.

Establish communication loop with Brand team to understand seasonal trends, tentpole launches, and other key initiatives to drive direct mail content and campaigns

Act as liaison with creative department to drive the creation of direct mail collateral (new or updating existing)

Create production schedules and maintain established deadlines to ensure that all mailings go out on time.

Manage print vendors for cost analysis, production oversight and campaign execution

Manage data vendors for audience targeting, segmentation, on-going and ad-hoc analytics

Analyze large amounts of data to optimize programs

Own and track campaign financials to ensure budgets are met and channel is driving most effective and efficient business performance

Automate operations and scale the program to meet planned growth

Maintain Client's brand voice and response guidelines, while clearly understanding escalation issues and taking quick action to follow protocol

Contribute to strategy, new ideas and efficiency improvement.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .