17 May
Digital Marketing Manager
Wyoming, Riverton , 82501 Riverton USA

Vacancy expired!

This position is open until filled, please attach a current Resume/CV and a Cover Letter. Resume/CV and Cover Letter can either be attached as a .docx or.pdf or listed in the space provided in the application. If documents are attached, just list "see attachment" in the space provided in the application. For assistance, please email cwchr@cwc.edu or call 307-855-2112.

Position Summary

The Digital Marketing Manager is primarily responsible for developing and managing content for the college’s web content management system, social media channels, and print communications.

Essential Duties and Responsibilities

  • Develop and implement comprehensive web content and social media strategy.

  • Write, edit and design marketing communications materials for digital media.

  • Communicate key messages, multimedia and stories using social media in support of the college’s strategic marketing efforts.

  • Develop content for the college’s website, social media and other channels.

  • Shoot and edit video on campus as needed for marketing and public relations projects including post-production.

  • Collaborate on social media efforts for admissions, monitor college-related conversations in social media and track sentiment ratings, measuring effectiveness based on analytics.

  • Expand and maintain social media and video presence on the Internet, using a mix of creative and professional skills.

  • Edit and approve website content that is produced by web content managers.

  • Apply the college’s brand identity to all appropriate aspects of multimedia projects.

  • Participate with staff in developing creative concepts and ideas for specific projects.

  • Monitor trends and developments in multimedia, social media tools, research social platforms and identify potential use.

  • Recruit and oversee marketing and communications student interns and volunteers on multimedia projects.

  • Represent the college at community and promotional events.

  • Operate within the framework established by CWC’s policies, procedures, and practices.

  • Perform other reasonably related duties as directed or assigned.

  • Manage the Eventbrite ticketing system for the Lander, Jackson, Dubois outreach centers, and the Theatre department.

  • Oversee and regulate the accessibility of the website including external webpages.

  • Work with Executive Director on website architecture, content, SEO, SEM and digital buys.

  • Work collaboratively with the marketing team on developing, implementing and managing campaigns to promote Central Wyoming College

  • Identify and evaluate new digital technologies

  • Supports the Director in all Department initiatives

Position Specifications

Minimum Qualifications

  • Education

    • Bachelor’s degree in journalism, communication, English, marketing or directly related field from a regionally accredited institution of higher learning recognized by the US Department of Education.
  • Experience

    • Three years of experience in writing or editing digital content, shooting and editing videos or still images, social media channel management, website CMS management, or other related experience.
  • Licenses/Certifications
  • Equivalency Statement
  • Equivalent combinations of education and experience from which comparable knowledge and abilities can be acquired may be considered on a case-by-case basis.

Desired Qualifications

  • Things that are helpful to possess but not required for the job.

Knowledge, Skills, and Abilities

  • Ability to work in a fast-paced and dynamic environment
  • Ability to be a positive, collaborative team player
  • Knowledge of best practices in higher education communication.
  • Knowledge of prominent digital and social media platforms.
  • Ability to solve challenging, creative and technical problems and providing innovative solutions.
  • Knowledge of Adobe Creative software.
  • Skill in the development of digital video.
  • Ability to relate well to diverse populations, including faculty, students, staff, and the general public, in a friendly, courteous, respectful and professional manner.
  • Ability to represent the college effectively at the local, regional and state levels.
  • Ability to develop and maintain professional relationships with a variety of stakeholders.
  • Knowledge of marketing, print and electronic media, public relations and audience development.
  • Knowledge of federal and state laws, regulations, and standards for the management and disclosure of public information.
  • Skill in the creative use of traditional and new marketing media.
  • Ability to establish cooperative working relationships with persons contacted in the course of performing assigned duties.
  • Ability to communicate effectively, both orally and in writing, including excellent public speaking ability.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to efficiently use computer software, including word processing and desktop publishing software and a digital camera.
  • Knowledge of the full range of branding, marketing, media, PR and other communication strategies.
  • Knowledge of the comprehensive role of the community college.

Level of Supervision

This position operates under the general supervision of the Director of Marketing and Public Relations and it supervises student interns in the Marketing and Public Relations office.

Working Environment

Reasonable accommodation will be extended to otherwise qualified individuals with a legally recognized disability.

  • Equipment Used

    • Standard office equipment including personal computer, calculator, fax machine, ten-key calculator by touch, phone, scanners, copy machine, and telephone. Motor vehicle.
  • Physical Requirements

    • Must have sufficient visual acuity to be able to identify appropriate color, contrast and composition. Must have sufficient auditory acuity to be able to listen to video-audio for quality and content. Must have the ability to operate an automobile safely. Must be able to lift and carry photography or video recording equipment.
  • Environmental Conditions

    • Work is performed in an office setting. Weekend and evening work may be required.

CWC is an Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans, and persons with disabilities.

If you have a disability and would like to request accommodation to apply for a position, please call 307-855-2112 or email cwchr@CWC.edu.

Required Skills

Required Experience

Vacancy expired!


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