Social Media Coordinator

RESPONSIBILITIES:Kforce's client is seeking a Social Media Coordinator to join their team in Miami, FL.Summary:The Social Media Coordinator implements social media strategies on behalf of clients to develop brand awareness, generate inbound traffic and encourage product/service adoption. The Social Media Coordinator will work with the Internal Marketing team and client to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.Essential Responsibilities Include: Coordinating with internal team members - designers, developers, cross-functional personnel, and 1099 contract employees - and our sister agency to envision and implement custom social media campaigns for clients Creating social spend plans, custom strategy breakdowns, and advertising flight schedules for custom clients; Working with sales team to provide paid social estimations and estimated deliverables for custom campaigns and RFPs Collaborating with the digital strategy team on custom proposals and to determine custom audiences for new verticals and campaign objectives As a Social Media Coordinator, you will be working with sales and digital strategy teams to present strategies and capabilities to clients and internal teams Developing and documenting SOPs for new products, verticals, procedures, etc. Monitoring trends in social media tools and applications; Actively researching and documenting new features, ad units, and platforms as they emerge Implementing and maintaining presence for clients in social networking sites including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc. Implementing social media strategy, coordinating with the Internet Marketing and Sales & Service teams across the company to ensure effectiveness Working with the production team to ensure social media tools (for ex. Facebook Connect, Sharing buttons, RSS feeds) are kept up-to-dateREQUIREMENTS: BA/BS in Journalism, Public Relations, Communications, Advertising, Marketing, or related field 1-3 years of managing social media for a resort is required For this position, we're looking specifically for someone with minimum 2 years of experience as a social media specialist; A strong understanding of the resort and travel industries is a plus; You must be familiar with organic and paid campaigns and outreach on all major social media platforms Demonstrable experience of social media for business required; Experience with managing multiple accounts using automated software highly preferred Knowledge of 3rd party social media applications preferred (Sendible, TweetDeck, Pagemodo, Animoto, Marketo, Sprinklr) Intimate knowledge and understanding of social media platforms and their respective participants (Facebook, Pinterest, YouTube, Twitter, Instagram, Flickr) and how they can be deployed in different scenarios Excellent technical skills as related to social media platforms and tools and ability to learn new tools quickly Familiarity with basic SEO and inbound marketing principles Knowledge of blogging ecosystem Ability to effectively communicate information and ideas in written and verbal format and to build and maintain relationships Agency experience preferredKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.