Content Strategy Lead
Vacancy expired!
Job DescriptionAt Boeing, we innovate and collaborate to make the world a better place. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We're committed to fostering an environment for every teammate that's welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.The Boeing Company is seeking a Content Strategy Lead who will report to the Senior Manager of Creative.As a leader within the Creative and Digital studioan integral part of Communications Management Services (CMS)you will drive web strategy, information architecture and content creation, producing user-friendly interactive experiences that are meaningful to Boeing audiences, both internal and external. You also will assist in the oversight of relevant suppliers, agencies and other strategic partners. As the ideal candidate, you are not only an expert UX writer/strategist, but also a consensus-building leader who can grow the reach and impact of the studio's content strategy discipline. The selected individual will be a self-driven team player with strong time management skills. The position can be based in any of the following locations: Tukwila, WA; Seattle, WA; Chicago, Illinois; Berkeley, Missouri; or Hazelwood, Missouri.Position Responsibilities:
- Function as the digital content strategy subject matter expert (SME) within the studio and across CMS
- Catalyze the creation of audience-first digital content on Boeing.com and constituent enterprise web properties; evangelize enterprise-wide the principles of human-centered content design
- Employ data-based decision-making to research/plan, create/deliver and govern web strategies, tactics and content
- Partner with communications colleagues and stakeholders to define and align on user personas, user journeys, core messaging and key performance indicators (KPIs)
- Collaborate with studio and CMS colleagues-i.e., project managers, creative leads, graphic designers, web developers, writers, campaign plannersto deliver holistic solutions that achieve measurable results
- Author content-creation workflows that define deliverables, milestones, roles and responsibilities; act as the start-to-finish "strategic through-line" for each project
- Bridge organizational boundaries; build trust with stakeholders; facilitate open communication/collaboration
- Foster a culture of curiosity, transparency and inclusivity, a culture where each and all are valued and respected
- Associate's degree
- 5+ years of experience developing and executing digital strategies
- Experience with digital marketing principles including funnel optimization, SEM (search engine marketing) and SEO (search engine optimization)
- 5+ years of experience in a role that required project management skills
- Bachelor's degree in English, Journalism, Communications or related field
- 3+ years of experience leading teams in a formal and/or informal role
- Experience working with HTML5
- Developed online portfolio that showcases your best work
Vacancy expired!