01 Jun
Marketing Specialist
Minnesota, Minneapolis / st paul , 55401 Minneapolis / st paul USA

Description Robert Half is looking to place an experienced, knowledgeable Digital Marketing Specialist with our client. We need a professional who can expertly navigate the ins and outs of marketing strategy, analysis and campaign execution, all while keeping tight control of the bottom line. A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. If you're detail-oriented and have strong decision-making and interpersonal skills, we want to hear from you! This position will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. You will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media, with support from the Marketing Manager.How you will make an impactDevelop strategies and tests to optimize spend and performance of paid digital campaigns

Enhance the company's website by creating landing pages, blog posts and SEO

Develop and execute digital marketing initiatives to meet objectives in customer acquisition, growth and retention, and reactivation

Aid in updating the online customer portal to improve user experience

Enhance job knowledge by taking advantage of educational opportunities and reading trade publications

Project manage digital projects, maintaining status and timeline and communicating updates regularly

Establish and support the social media presence of the company

Assist with other project tasks as needed, including print, direct mail and data management

Engage with technology and creative vendor partners to meet expectations on brand compliance, deadlines and budget

Monitor digital marketing campaign performance through reports

Identify trends and insights with executive leadership and share thought leadership

Build content that will be engaging for the company's partners and customers

Candidates may reach out to barbara.strohoffer @roberthalf for more info.Requirements Prior experience managing strategic multichannel marketing and maintaining digital brand consistency

Content Management System (CMS) & Digital Marketing System (DMS) experience

Has proven track record in building digital brands with strong ROI

Strong communication and collaboration skills

Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site

Should have a good mix of initiative and skill

Adept in vendor management

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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