03 Jul
Communications Campaign Program Manager: Electric Vehicles (Boston)
Massachusetts, Boston

Job Description: Program Manager: MassEVolves

REACH Strategies


Job Title:

Program Manager, MassEVolves

Job Type:

Regular Full Time


Boston Metro or Massachusetts


Depending on experience


REACH Strategies is offering a great opportunity to help facilitate the transition to clean transportation in the state of Massachusetts. MassEVolves (www.MassEVolves.org) is a nation-leading statewide recognition program aimed at promoting steps being taken by leading companies and organizations throughout Massachusetts to support electric and other zero-emission vehicles. The program is administered in partnership with the state of Massachusetts, via an ongoing relationship with REACH Strategies client Recharge America. The MassEVolves Program Manager will be dedicated to building and expanding this existing initiative aimed at promoting the local economic development benefits of curbing greenhouse gas emissions from transportation in Massachusetts.

REACH Strategies helps the world’s leading companies, foundations, government agencies and non-profit organizations reach their social change goals by developing data-driven communications, campaign, and strategic plans. We then help our partners execute those plans, conceiving and implementing tightly linked outreach and engagement strategies designed to win in today’s world. Our focus area in clean energy and electric vehicles runs some of the largest and most impactful programs in the country. We provide an excellent work environment and a strong emphasis on personal development and learning.

Summary of Position

As the MassEVolves Program Manager, you will contribute to and manage strategic communications and community building campaigns using social media, digital platforms, and traditional PR approaches. This is a wide-ranging role well suited for a self-starter who likes to do a variety of content-rich, engaging work.

The candidate should possess a creative drive and be able to articulate and document ideas to the internal REACH, Recharge America, the state of Massachusetts teams, as well as MassEVolves participants and stakeholders. The candidate should have experience managing communications campaigns and ongoing initiatives and have sound understanding of campaign & engagement principles and associated measurement metrics.


This is an important role in a growing organization and the ideal candidate will be responsible for defining how it is developed further:

Develop, contribute to and execute on the ongoing campaign to grow MassEVolves.

Manage multiple digital media platforms to support the program.

Plan and deliver targeted communications campaigns using an appropriate suite of marketing tools.

Liaise with and manage design and print teams and suppliers.

Conduct baseline and benchmark research.

Evaluate campaigns to improve effectiveness, efficiency, and quality of service.

Manage and develop program relationships.

Essential Skills

Interest in promoting clean vehicles and sustainable economic development in the state of Massachusetts and nationally.

Understanding of digital/social marketing and engagement marketing principles.

Understanding of social media platforms and how to engage constituents through them.

Ability to anticipate needs/issues and to execute sound decision making.

Understanding of user-centered design principles and the ability to apply them to digital campaigns.

Self-motivated with excellent planning and organizational skills.

Proven ability to handle fast paced environment and rapidly changing priorities.

Excellent attention to detail

Excellent communication and written skills.

Presentation skills.

Strategic thinker, creative and innovative.

Team player, willing to help others grow.

Proficiency in the Adobe Suite a plus.

Understanding of best practices for working remotely with a distributed team.

Demonstrated PR skills a plus.

Minimum of 5 years of industry experience.

To Apply

Submit cover letter, resume, and compensation requirements. Portfolio optional but recommended. REACH is an equal opportunity employer.

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